Marketing Lead

Jobgether SRL; India; Remote; INR 3,600,000 - 4,400,000; Full time

Benefits offered by this job

Remote-first in India

Equity participation (ESOP)

Private medical insurance

Training & development budget

25 days annual leave + benefits

Job summary

Jobgether SRL is seeking a senior Marketing Lead based in India to build and scale a GTM engine for the Indian market. You will adapt an established international brand and playbook to local needs, spanning brand, demand generation, content, SEO, paid media, partnerships, events, product marketing and marketing operations.

You will own the marketing budget and pipeline metrics, working closely with sales, product and leadership teams across India and the UK.

Qualifications

• 12+ years of full-time marketing experience with leadership responsibility.
• Experience leading go-to-market, brand, demand generation, content, SEO, paid media and marketing ops.
• Hands-on with marketing automation platforms and paid channels; strong ROI reporting.
• Proven ability to build engines improving awareness, engagement and pipeline.
• Experience marketing to founders, CFOs, investors, SMEs is advantageous.

Responsibilities

• Define and lead the India go-to-market and brand strategy, including messaging and campaigns.
• Own demand generation and digital marketing across website, SEO, content, paid media, email and social.
• Build integrated campaigns to generate qualified leads and grow the pipeline.
• Lead product marketing with positioning, enablement materials and launch campaigns.
• Own marketing operations, lead scoring, attribution, reporting and automation.
• Monitor performance and translate data into actionable leadership recommendations.
• Manage the marketing budget and investments based on ROI and priorities.
• Develop strategic partnerships with ecosystem organizations and investors.
• Lead PR, media relations, thought leadership and webinars.
• Develop annual plans and quarterly reviews, deciding where to invest or optimize.
• Introduce AI tools into content creation, campaign execution and reporting while maintaining brand quality.
• Collaborate with sales, product and leadership across India and the UK.

Skills

B2B marketing

Leadership

Strategic thinking

Analytics

Remote collaboration

Startup experience

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Lead based in India.

This is a senior, hands-on marketing leadership role responsible for building and scaling a go-to-market engine in India.

You will define the local marketing strategy while adapting an established international brand and playbook to the Indian market.

The role spans brand, demand generation, content, SEO, paid media, partnerships, events, product marketing, and marketing operations.

You will own the marketing budget, pipeline contribution, performance reporting, and the systems that turn marketing activity into measurable commercial results.

Working closely with sales, product and leadership teams across India and the UK, you will have significant autonomy and influence.

AI-powered tools will be embedded into content, campaign execution, reporting and marketing workflows to increase speed and effectiveness.

Success will mean stronger brand recognition, a predictable qualified pipeline, higher-converting digital channels, and a growing presence within India's startup and investor ecosystem.

Accountabilities

• Define and lead the India go-to-market and brand strategy in alignment with broader business objectives, overseeing messaging, digital assets, campaigns, and customer touchpoints.
• Own demand generation and digital marketing across the website, SEO, AI-search visibility, content, paid media, email, social, and partner channels.
• Build and execute integrated campaigns that consistently generate qualified leads and contribute directly to pipeline growth.
• Lead product marketing by developing positioning, value propositions, sales enablement materials, and launch campaigns for new products and features.
• Own marketing operations through HubSpot or equivalent platforms, including workflows, lead scoring, lifecycle management, attribution, reporting, and automation.
• Monitor campaign, pipeline, website, and channel performance, translating data into clear recommendations for senior leadership.
• Own the marketing budget and make disciplined investment decisions based on performance, ROI, and strategic priorities.
• Develop strategic partnerships with ecosystem organizations, industry bodies, investors, and other relevant stakeholders.
• Lead PR, media and analyst relations, executive thought leadership, speaking opportunities, webinars, roundtables, and other community-building initiatives.
• Develop annual marketing plans and quarterly reviews, continuously deciding where to invest, optimise or stop based on business impact.
• Introduce AI tools and automation into content creation, campaign execution, reporting, and other marketing workflows while maintaining quality and brand consistency.
• Collaborate closely with sales, product and leadership teams across India and international markets to ensure marketing priorities support commercial objectives.

Requirements

• 12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team with increasing responsibility for scope, budget, or team size.
• Strong B2B marketing experience, ideally within SaaS, fintech, professional services, or another technology-driven environment selling to business decision-makers.
• Demonstrated leadership across the full marketing mix, including brand, demand generation, content, paid media, digital marketing, and marketing operations.
• Proven track record of building marketing engines that improve awareness, engagement, qualified pipeline, and commercial performance, supported by measurable results.
• Hands-on expertise with HubSpot or a comparable marketing automation platform, Google Ads, and LinkedIn Ads, including campaign management, budget ownership, and performance reporting.
• Experience owning marketing budgets and communicating pipeline contribution, ROI, and investment recommendations directly to senior leadership.
• Strong understanding of modern SEO and experience improving brand visibility across AI search and generative discovery platforms as well as traditional search.
• Practical experience using AI tools for content development, campaign production, research, reporting, automation, and other everyday marketing activities.
• Excellent commercial judgement, analytical ability, attention to detail, and a strong focus on measurable outcomes.
• Exceptional written and verbal communication skills, with the ability to collaborate effectively across India and UK teams and time zones.
• Comfortable working autonomously in a remote-first, distributed environment and traveling occasionally for events and team gatherings.
• Strong startup or scale-up experience is preferred, particularly experience launching or building a marketing function in a new market.
• Experience marketing to founders, CFOs, finance leaders, SMEs, investors, or similar B2B audiences is advantageous.
• Familiarity with equity compensation, share schemes, ESOPs, or related financial products is a plus, as is a strong network within India's startup and investor ecosystem.
• Experience hiring and developing marketing teams or managing agencies and freelancers is beneficial.
• Adaptable, collaborative, proactive, and comfortable taking ownership beyond a narrowly defined job scope.

Benefits

• Salary of up to INR 40,00,000 per year, depending on experience.
• Equity participation through an employee stock ownership plan after the qualifying period.
• Fully remote-first working arrangement within India.
• Flexible working environment designed to support work-life balance and autonomy.
• Twice-yearly in-person team retreats and opportunities for team and company socials.
• Private medical insurance after the qualifying period.
• Personal training and professional development budget.
• Support with appropriate home-working hardware and software.
• 25 days of annual leave, plus one additional day per year of service, up to five additional days.
• Monthly employee recognition program.
• Opportunity to work with international teams across India and the UK.
• Significant autonomy and ownership over marketing strategy, budget, and execution.
• Opportunity to help establish and scale a growing market presence while contributing to a meaningful, purpose-driven business.
• Supportive collaborative culture with a strong focus on inclusion learning and continuous improvement.