Marketing Specialist

Sminetech Solutions Pvt. Ltd.; Thane; Hybrid; INR 900,000 - 1,400,000; Full time

Job summary

Sminetech Solutions Pvt. Ltd. in India is hiring a Senior Marketing Executive to run its marketing end to end. The role covers website, SEO, LinkedIn (organic and paid), email, content and events, with the goal of turning marketing into qualified enterprise leads.

You will own the channels that put Sminetech in front of technology and finance leaders, manage a 30-page website, a blog 2–3 times a month, LinkedIn campaigns and email programs, and work with Crescent marketing automation.

Qualifications

• 3–7 years in B2B marketing, with at least 2 years owning SEO and content
• Hands-on with Google Search Console, Google Analytics 4 and at least one SEO tool (Semrush, Ahrefs or similar)
• Has run LinkedIn paid campaigns with a budget and reported cost per lead
• Has built email campaigns or sequences in a marketing automation tool
• Excellent written English. Can write a 1,200-word article for senior leaders and edit others' drafts
• Comfortable editing website pages: CMS or basic HTML/CSS, meta tags and redirects
• Has organised or promoted at least one webinar or event

Responsibilities

• Review and optimize website structure, navigation, copy and CTAs quarterly
• Plan restructures: new pages, redirects, internal linking and page templates
• Manage search console, sitemaps, crawl errors and indexing
• Track keyword rankings, impressions and CTR; act on gaps
• Maintain technical SEO: meta tags, structured data, page speed and accessibility
• Keep listings accurate across Google/Bing profiles and directories
• Build backlinks through guest articles and partner sites
• Plan and publish LinkedIn company posts (3+ weekly) and support leadership
• Run LinkedIn paid campaigns: audiences, creative, budget pacing, lead reporting
• Build and run email nurture sequences and newsletters
• Ensure data compliance (CAN-SPAM, GDPR, DPDP)
• Create blogs, long-form articles, case studies and service-page copy
• Publish 2–3 posts monthly blog calendar; promote content
• Turn client engagements into anonymised case studies with measurable outcomes
• Maintain brand voice for senior-leader audiences
• Research and shortlist industry events; plan webinars and follow-ups
• Prepare event materials and follow up on leads within 48 hours
• Send monthly marketing reports covering traffic, leads by source and pipeline

Skills

B2B marketing

SEO tools

LinkedIn ads

Email marketing

Written English

Website editing

Event marketing

Education

Marketing degree

MBA (nice to have)

Tools

Semrush

Ahrefs

Google Analytics 4

Google Search Console

Job description

Sminetech is hiring a Senior Marketing Executive to run its marketing end to end. The role covers the website, search, LinkedIn (organic and paid), email, content and events, and its job is to turn that marketing into qualified enterprise leads.

About Sminetech

Sminetech is a technology consulting firm. It delivers site reliability engineering (SRE), cloud, AI, managed services and Global Capability Centre (GCC) set-up for banks, financial institutions and other enterprises. Its priority markets are the US, Europe, Australia and the Middle East, followed by India and Asia-Pacific.

This is the first dedicated marketing role at Sminetech. You will own the channels that put Sminetech in front of technology and finance leaders. That includes a 30-page website, a blog published 2–3 times a month, LinkedIn and email campaigns. A marketing automation platform (Crescent) for SEO, content approval, LinkedIn and email is already in place for you to run.

Role

Sminetech is hiring a Senior Marketing Executive to run its marketing end to end. The role covers the website, search, LinkedIn (organic and paid), email, content and events, and its job is to turn that marketing into qualified enterprise leads.

Key responsibilities

Website and search (SEO)

• Review the website every quarter: structure, navigation, page copy, calls to action and lead forms.
• Plan and carry out restructuring: new pages, redirects, internal linking and page templates.
• Manage Google Search Console and Bing Webmaster Tools: indexing requests, sitemaps, crawl errors and coverage.
• Track keyword rankings, impressions and click-through rate, and act on what falls behind.
• Keep technical SEO healthy: meta tags, structured data, page speed, mobile layout and accessibility.
• Keep search and business listings accurate: Google Business Profile, Bing Places and business directories.
• Build quality backlinks through guest articles, directory listings and partner sites.

LinkedIn

• Plan and publish company-page posts, at least 3 a week.
• Support leadership with posts and articles under their own names.
• Run LinkedIn paid campaigns: audiences, creative, budget pacing, lead-gen forms, A/B tests and cost-per-lead reporting.

Email marketing

• Build and run email nurture sequences and newsletters for target accounts.
• Keep lists clean and verified, and follow anti-spam and data-protection rules (CAN-SPAM, GDPR, India's DPDP Act).
• Report on opens, replies and meetings booked, and improve subject lines and copy through testing.

Content

• Write and commission blogs, long-form articles, case studies, whitepapers and service-page copy.
• Run a 2–3-post monthly blog calendar from keyword research through to publishing and promotion.
• Turn client engagements into anonymised case studies with measurable outcomes.
• Keep every piece in Sminetech's brand voice: technology consulting, written for senior leaders.

Events and webinars

• Research and shortlist industry events, conferences and award entries in the target markets, with a cost-benefit view for each.
• Plan and run webinars and roundtables from topic, speakers and promotion through to follow-up.
• Prepare event material (stand content, brochures, presentation decks) and follow up on leads within 48 hours.

Reporting

• Send a monthly marketing report covering traffic, rankings, leads by source, campaign spend and pipeline influenced.
• Keep tasks and approvals current in the marketing platform.

Skills and experience

Must have

• 3–7 years in B2B marketing, with at least 2 years owning SEO and content.
• Hands-on with Google Search Console, Google Analytics 4 and at least one SEO tool (Semrush, Ahrefs or similar).
• Has run LinkedIn paid campaigns with a budget and reported cost per lead.
• Has built email campaigns or sequences in a marketing automation tool.
• Excellent written English. Can write a 1,200-word article for senior leaders and edit others' drafts.
• Comfortable editing website pages: CMS or basic HTML/CSS, meta tags and redirects.
• Has organised or promoted at least one webinar or event.

Good to have

• Experience marketing IT services, cloud, SRE or GCC offerings to the BFSI sector.
• Experience reaching buyers in the US, Europe, Australia or the Middle East.
• Design skills in Canva or Figma for social posts and event material.
• Working knowledge of structured data, Core Web Vitals and AI-driven search.
• Degree in marketing, communications or a related field; an MBA is a plus.

Working arrangement

• Hybrid: 2 days a week in the office, 3 remote. Travel to occasional events.
• Hours: standard business hours, with some flexibility for webinars across time zones.
• Compensation: competitive, based on experience.