Marketing Specialist

Sehgal Foundation; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

A leading nonprofit organization in Gurugram is seeking a Marketing Specialist to enhance its brand through innovative campaigns and engaging storytelling. The ideal candidate will have 3-5 years of experience in digital marketing, particularly in nonprofit or development sectors. Responsibilities include developing marketing strategies, collaborating with teams to create impactful content, and monitoring performance metrics. Immediate joiners are preferred, and candidates from underrepresented groups are encouraged to apply.

Qualifications

• 3-5 years of relevant experience, preferably in the development or nonprofit sector.
• Strong understanding of digital marketing tools and platforms.
• Creative mindset with excellent analytical and storytelling skills.

Responsibilities

• Develop and execute marketing strategy and plans to promote SMSF programs and impact.
• Build SMSF’s brand through strategic storytelling and outreach.
• Collaborate with teams to translate project outcomes into marketing content.
• Design and manage targeted campaigns to engage audiences and drive participation.
• Create impactful messaging aligned with SMSF’s values and principles.
• Monitor performance metrics and use insights to improve marketing strategies.
• Monitor performance metrics and use insights to improve marketing strategies.
• Support outreach campaigns and partnerships with donors, corporates, and influencers.]
• COMPANY NAME: S M Sehgal Foundation (Sehgal Foundation)
• KEY POINTS: Brand building, digital campaigns, storytelling, donor partnerships

Skills

Digital marketing tools

Analytical skills

Storytelling skills

Creativity

Tools

Social media platforms

Email marketing tools

Digital analytics

Job description

Every person across rural India deserves to lead a more secure, prosperous, and dignified life. With that vision in mind, S M Sehgal Foundation’s mission is to strengthen community-led development initiatives to achieve positive social, economic, and environmental change across rural India. With support from the partners, S M Sehgal Foundation (Sehgal Foundation) designs and promotes rural development interventions that create opportunities, build resilience, and provide solutions to some of the most pressing challenges in India’s poorest communities.

S M Sehgal Foundation invites applications for the position of Marketing Specialist.

Key Responsibilities

The Marketing Specialist will strengthen SMSF’s brand as a leading grassroots implementing organization by driving creative campaigns, digital engagement, and storytelling that showcase the Foundation’s impact and build partnerships.

• Develop and execute marketing strategy and plans to promote SMSF programs and impact.
• Build SMSF’s brand as a leading grassroots implementing organization through strategic storytelling and outreach.
• Collaborate with research and program teams to translate project outcomes into compelling marketing content.
• Design and manage targeted campaigns (social media, email, online ads) to engage audiences and drive participation or donations.
• Create impactful, consistent messaging aligned with SMSF’s values and principles.
• Coordinate the creation of marketing materials such as videos and digital visuals.
• Monitor performance metrics and use insights to improve marketing strategies.
• Support outreach campaigns and partnerships with donors, corporates, and influencers.

Qualifications & Skills

• 3-5 years of relevant experience (preferably in the development or nonprofit sector).
• Strong understanding of digital marketing tools and platforms.
• Creative mindset with excellent analytical and storytelling skills.

Candidates from underrepresented groups are encouraged to apply.

Preference will be given to candidates who can join immediately.