Marketing Senior Analyst

Accenture; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Accenture in India seeks a Social Media expert with 3-4 years of experience to shape its regional social presence. You will lead social strategies across key platforms, craft platform-native content, and drive engagement while monitoring conversations and trends.

You'll collaborate with teams across India and globally to bring Accenture's brand stories to life, ensuring content aligns with governance standards and uses GenAI to enhance creative output.

Qualifications

• 3–4 years of experience in social media, community management, or digital marketing.
• Experience with technology, consulting, or innovation-focused brands.
• Excellent copywriting and storytelling skills.
• Proficiency with social media tools and analytics.

Responsibilities

• Lead and manage Accenture's social media presence across key platforms.
• Develop and execute social-first campaigns that drive engagement and impact.
• Create compelling, platform-native content and copy, leveraging GenAI for content.
• Build authentic connections with audiences and manage community interactions.
• Monitor trends and conversations to keep content relevant.
• Track performance metrics and turn insights into action.
• Partner with creative, marketing, and communications teams for standout experiences.
• Identify reputational risks with Corporate Communications and Issues Management teams.

Skills

Social media

Community management

Digital marketing

Copywriting

Storytelling

Tools

Sprinklr

Hootsuite

Sprout Social

Job description

Job Description:

Love social media? Obsessed with brands, trends, storytelling, and building communities online? We're looking for a Social Media expert with 3-4 years of work experience, to help shape Accenture's social presence in India.

You'll lead social strategies for the region, create and manage social-first campaigns, drive engagement, monitor conversations, and spot emerging opportunities and reputational risks. And work closely with teams across India and around the world to bring Accenture's brand and stories to life.

What You'll Do

• Lead and manage Accenture's social media presence across key platforms.
• Develop and execute social-first campaigns that drive engagement and impact.
• Create compelling, platform-native content and copy - with a fundamental understanding of how to leverage AI for creating content
• Build authentic connections with our audiences and manage community interactions.
• Monitor trends, conversations, and cultural moments to keep our content relevant.
• Track performance metrics and turn insights into action.
• Partner with creative, marketing, and communications teams to deliver standout social experiences.
• Identify and elevate potential reputational risks in collaboration with Corporate Communications and Issues Management teams.
• Ensure content aligns with brand, security, compliance, and governance standards.

What We're Looking For

• 3-4 years of experience in social media, community management, or digital marketing.
• Experience working with technology, consulting, or innovation-focused brands.
• Excellent copywriting and storytelling skills.
• Proficiency with social media management tools such as Sprinklr, Hootsuite, Sprout Social, or similar platforms.
• Strong understanding of social analytics and performance measurement.
• A proactive, strategic, and social-savvy mindset and knows how to use GenAI to create content.
• Strong awareness of content trends, platform updates, and digital culture.
• Ability to collaborate across teams, markets, and time zones.

You'll Thrive Here If You...

Think social-first, not social-last Love turning insights into action Can spot trends before they go mainstream
Are comfortable advising stakeholders on all things social Care about both creativity, tech and data

Join us in shaping conversations, building communities, and amplifying the stories that matter.

To be filled by recruiter

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.