Marketing & Recruitment Analyst - UNSW, Bengaluru, India

Emeritus; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

UNSW Bengaluru is seeking a Marketing & Recruitment Analytics Analyst to support data-led decision making across marketing and student recruitment. You will develop dashboards, measurement frameworks, and ROI analysis while aligning with enterprise data platforms and governance.

The role spans marketing, recruitment, product, and digital domains, balancing local execution with global standards. It requires strong analytical skills, collaboration, and the ability to communicate insights to

Qualifications

• Essential: Relevant tertiary qualification with analytics focus.
• Essential: Demonstrated experience in marketing analytics and data analysis.
• Essential: Experience building dashboards and performance measurement.
• Essential: Strong communication to translate analysis for non-technical stakeholders.
• Essential: Ability to collaborate in fast-paced environments.

Responsibilities

• Support delivery of marketing and recruitment analytics for the Bengaluru campus.
• Build and maintain dashboards and reports combining multiple data sources.
• Develop measurement frameworks and attribution models for ROI tracking.
• Translate findings into clear recommendations for stakeholders.
• Collaborate with marketing, product, and recruitment teams globally.

Skills

Marketing analytics

Data analytics

Dashboards

Communication

Collaboration

Education

Relevant tertiary qualification in data/marketing analytics

Tools

Power BI

SQL

Python

Excel

Adobe Analytics

Job description

PositionDescription

PositionTitle: Marketing & Recruitment Analyst

ReportsTo: Director of Marketing & Recruitment

EmploymentType : Full-time

PositionSummary

TheMarketing & Recruitment Analyst supports the delivery of marketing andstudent recruitment outcomes for UNSW Bengaluru by providing analytics,insights, and performance measurement to inform marketing, product, and studentrecruitment activities. Operating within UNSW Sydneys global analytics,governance, and digital frameworks for marketing and recruitment, the roleplays a critical role in embedding data-led decision-making and performanceaccountability within a newly established international campus.

Operatingacross marketing, recruitment, product, and digital domains, the role focuseson implementing robust measurement frameworks, dashboards, and experimentationapproaches to optimise campaign effectiveness, product performance, and returnon investment. The position balances strong local execution in Bengaluru withalignment to enterprise data platforms, analytics tools, and governanceframeworks in accordance with UNSW.

Accountabilities

• Product,Audience & Commercial Insights
• Collect and structure insights from the field (audience feedback, events surveys, TNE competitor monitoring, etc.) to organise a scalable, structured and replicable evidence base
• Support analysis related to product performance, growth opportunities, market entry, competitive intelligence, and go-to-market initiatives.
• Translate complex analytical findings into clear, actionable insights and recommendations for non-technical stakeholders.

Analytics

• Support the localisation and implementation of UNSW Sydney analytics and performance measurement frameworks to meet UNSW Bengalurus marketing, product, and recruitment objectives.
• Contribute to the establishment of scalable, consistent research and analytics practices for a growing international campus, aligned to UNSW Sydney defined playbooks, platforms and governance frameworks.
• Provide data and insights to support data-informed decision-making across marketing, product, and student recruitment stakeholders.

PerformanceMeasurement & Optimisation

• Contribute to the development of attribution, lead scoring, and ROI measurement models that support commercial decision-making.
• Deliver ongoing analysis, tracking, and reporting of marketing, digital, product, and student recruitment performance across priority channels and initiatives.

• Investigate trends, drivers, and anomalies in performance data to identify risks, opportunities, and optimisation actions.

• Support test-and-learn and experimentation frameworks to drive continuous improvement in marketing campaign effectiveness and performance outcomes

Data,Dashboards & Visualisation

• Localise or design, build, and maintain dashboards, reports, and visualisations that combine multiple data sources to provide clear performance insights on the Indian market and marketing campaigns.
• Use analytics and visualisation tools (e.g. Power BI, Adobe Analytics or equivalent) to deliver accurate, actionable measurement solutions.
• Ensure data integrity, consistency, and automation across reporting outputs.

StakeholderCollaboration & Data Governance

• Work closely with marketing, product, student recruitment, and digital teams to align analytics outputs to business needs and priorities.
• Act as a responsible contributor to UNSWs enterprise marketing data management and governance ecosystem.
• Maintain effective working relationships with UNSW Bengaluru and Sydney-based analytics and data stakeholders to support alignment and knowledge sharing.

Governance,Values & Safety

• Actively demonstrate alignment with the UNSW Code of Conduct and Values.
• Ensure all analytics activities comply with applicable data governance, privacy, and regulatory requirements applicable in India, Australia and UNSW.
• Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.

Skills& Experience

Essential

• Relevant tertiary qualification with substantial experience in data analytics, marketing analytics, or a related field, or equivalent competence gained through education, training, or experience.
• Demonstrated capability analysing complex data sets and applying analytical methods to commercial and marketing problems.
• Experience developing dashboards, reports, and performance measurement frameworks.
• Strong communication skills with the ability to translate technical analysis into clear, actionable insights.
• Proven ability to work collaboratively in complex, fast-paced environments.

Desirable

• Experience with analytics and visualisation tools such as Power BI, Adobe Analytics, or equivalent.
• Working knowledge of SQL, Python, Excel, or CRM and marketing technology platforms.
• Experience in higher education, public sector, or similarly regulated environments.
• Experience working in or with international or emerging markets, particularly India.

KeyRelationships

• UNSW Bengaluru Leadership
• Marketing, product, and recruitment teams (Bengaluru and global)
• Data, analytics, and digital teams (Sydney and global)
• Technology and platform partners

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.