Email & Automations Campaign Specialist- UNSW, Bengaluru, India

Darwinbox Digital Solutions Pvt. Ltd.; Bengaluru; On-site; INR 800,000 - 1,600,000; Full time

Job summary

UNSW Sydney Bengaluru campus seeks an Email & Automations Campaign Specialist to deliver targeted email marketing and digital campaigns. You will build scalable marketing automation, manage lead journeys, and align activities with UNSW branding and governance.

You will work with recruitment, faculty, and marketing to optimise campaigns for recruitment outcomes, while reporting on performance and insights to inform decision-making.

Qualifications

• Relevant tertiary qualification with experience in email marketing, SEO, or digital marketing.
• Demonstrated experience leading integrated marketing programs with accountability for engagement and reputational outcomes.
• Strong capability in campaign development, strategy, and agency management.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Effective written and verbal communication skills, with the ability to collaborate across diverse stakeholder groups.
• Experience in higher education, public sector, or similarly regulated environments.
• Experience working in or with international or emerging markets, particularly India.
• Familiarity with enterprise digital marketing platforms
• Experience working within large, matrixed organisations.

Responsibilities

• Own and deliver local email and digital communication campaigns that deliver on awareness, consideration, conversion and enrolment outcomes that contribute to future student recruitment and enrolment growth objectives.
• Contribute to the establishment of scalable marketing automation practices suitable for a growing international campus.
• Create, edit, and manage lead and applicant nurtures, email and digital engagement touchpoints. Orchestrating seamless journeys that drive future students to action.
• Collaborate with marketing, web, and digital teams to optimise marketing communications for improved user experience and funnel conversion.
• Ensure all email content is accurate, audience-focused, culturally appropriate, and aligned with UNSW brand guidelines.
• Monitor and report on email and digital communication performance against agreed metrics, identifying trends, risks, and optimisation opportunities.
• Use data and insights to continuously improve content effectiveness and contribution to recruitment outcomes.
• Support evidence-based decision-making through clear and timely reporting.
• Work closely with recruitment, faculty, and marketing stakeholders to align messaging, priorities, and delivery timelines.
• Support Marketing Leads and campus stakeholders in delivering integrated go-to-market activities.
• Contribute positively to a collaborative, customer-focused campus marketing team.
• Operate within UNSW Sydney’s global brand governance model, ensuring all activity is aligned with defined Playbooks, with appropriate approvals and compliance to defined frameworks and processes.
• Actively demonstrate alignment with the UNSW Code of Conduct and Values.
• Ensure activities comply with relevant privacy, accessibility, and regulatory requirements applicable in India and UNSW.
• Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.

Skills

Email marketing

SEO

Digital marketing

Education

Tertiary qualification

Tools

Enterprise marketing platforms

Job description

5 - 15 Years

Permanent

Job Description

Position Description

Position Title: Email & Automations Campaign Specialist

Reports To: Performance Marketing Lead

Employment Type: Full-time

Position Summary

The Email & Automations Campaign Specialistsupports the establishment, growth, and long-term sustainability of UNSWBengaluru by delivering high-quality marketing communication automations(email and push)to drives future student awareness, engagement, conversion andenrolments. The role plays a critical operational function in buildingscalable, data-informed email marketing, campaign management and marketingautomation capability for a newly established internationalcampus operating within UNSW’s global brand, governance, and digitalstandards.

Operating within the campus marketing and recruitmentfunction, the role focuses on planning, delivering,and optimising email and other digital campaigns that support futurestudent recruitment and digital experience objectives in the Indianmarket. The position balances strong local execution in Bengaluru withalignment to UNSW enterprise platforms, tools, and performance frameworks.

Accountabilities

Digital Marketing communications

• Ownand deliver local email and digital communication campaigns that deliveron awareness, consideration, conversion and enrolment outcomes thatcontribute to future student recruitment and enrolmentgrowth objectives.
• Contributeto the establishment of scalable marketing automation practices suitablefor a growing international campus.
• Create,edit, and manage lead and applicant nurtures, email and digital engagementtouchpoints. Orchestrating seamless journeys thar drive future students toaction.
• Collaboratewith marketing, web, and digital teams to optimise marketingcommunications for improved user experience and funnel conversion.
• Ensure allemail content is accurate, audience-focused,culturally appropriate, and aligned with UNSW brand guidelines.

Performance, Insights & Reporting

• Monitorand report on email and digital communication performance against agreedmetrics, identifying trends, risks,and optimisation opportunities.
• Usedata and insights to continuously improve content effectiveness andcontribution to recruitment outcomes.
• Supportevidence-based decision-making through clearand timely reporting.

Stakeholder Collaboration

• Workclosely with recruitment, faculty, and marketing stakeholders to alignmessaging, priorities, and delivery timelines.
• SupportMarketing Leads and campus stakeholders in delivering integratedgo-to-market activities.
• Contributepositively to a collaborative, customer-focused campus marketing team.

Governance, Values & Safety

• Operate within UNSWSydney’s global brand governance model, ensuring all activity is alignedwith defined Playbooks, with appropriate approvals and compliance todefined frameworks and processes.
• Actively demonstrate alignmentwith the UNSW Code of Conduct and Values.
• Ensureactivities comply with relevant privacy, accessibility, andregulatory requirements applicable in India and UNSW.
• Complywith all health, safety, and wellbeing policies and take reasonablecare to ensure actions do not impact the psychosocial orphysical health and safety of self or others.

Skills & Experience

• Relevanttertiary qualification with experience in email marketing, SEO, or digitalmarketing, or equivalent competence gained through education, training, orexperience.
• Demonstratedexperience leading integrated marketing programs with accountability forengagement and reputational outcomes.
• Strongcapability in campaign development, strategy, and agency management.
• Strong organisational skillswith the ability to manage multiple priorities and deadlines.
• Effectivewritten and verbal communication skills, with the ability to collaborateacross diverse stakeholder groups.
• Experiencein higher education, public sector, or similarly regulated environments.
• Experienceworking in or with international or emerging markets, particularly India.
• Familiaritywith enterprise digital marketing platforms
• Experienceworking within large, matrixed organisations.

Key Relationships

• Facultyand academic stakeholders
• Digital,web, and analytics partners (Sydney and global)