Marketing & Promotions Lead

Student Forge; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Student Forge is seeking a Marketing & Promotions Lead for our Event Wing to plan and execute promotional campaigns that maximize event visibility and participation across digital and offline channels.

You will collaborate with the design, content, and event teams to craft impactful marketing strategies, manage social media, email, and WhatsApp campaigns, and track results to drive registrations and engagement.

Qualifications

• Creative and strategic marketing mindset.
• Experience planning and executing promotional campaigns across digital and offline channels.
• Ability to collaborate with design, content, and event teams to deliver impactful marketing strategies.

Responsibilities

• Develop and execute event marketing strategies.
• Manage social media campaigns before, during, and after events.
• Coordinate with the Creative & Design team for promotional materials.
• Plan email and WhatsApp marketing campaigns.
• Increase registrations through targeted promotional activities.
• Track campaign performance and prepare marketing reports.
• Build collaborations with student communities and partners.

Skills

Canva

Adobe Photoshop

Meta Business Suite

Google Analytics

SEO Fundamentals

Copywriting

Job description

Event Wing Events & Community Featured Position

Marketing & Promotions Lead

About the Role

We are seeking a creative and strategic Marketing & Promotions Lead to join our Event Wing. In this role, you will be responsible for planning and executing promotional campaigns that maximize event visibility and participation. You will collaborate with the design, content, and event teams to create impactful marketing strategies across digital and offline platforms.

Key Responsibilities

• Develop and execute event marketing strategies.
• Manage social media campaigns before, during, and after events.
• Coordinate with the Creative & Design team for promotional materials.
• Plan email and WhatsApp marketing campaigns.
• Increase registrations through targeted promotional activities.
• Track campaign performance and prepare marketing reports.
• Build collaborations with student communities and partners.

Preferred Skills

• Canva
• Adobe Photoshop
• Meta Business Suite
• Google Analytics
• SEO Fundamentals
• Copywriting