Creative Marketing Specialist

Believe; Chennai District; On-site; INR 3,500,000 - 7,000,000; Full time

Benefits offered by this job

Flexibility

Office perks

Wellbeing

Transparency

Sustainability

Job summary

Believe is a global artist development company seeking a Marketing Leader in Chennai to drive strategic marketing initiatives for artists, albums, and label projects. You will oversee multi-channel campaigns, collaborate with A&R and creative teams, and mentor a growing marketing team to maximize audience engagement.

The role requires proven experience in digital marketing, strong budget management, and a deep passion for music.

Qualifications

• Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands.
• Experience in creating and implementing digital marketing campaigns, content strategies and artist development plans to drive fan engagement and new audience reach.
• Strong project management skills with the ability to line manage.
• Excellent understanding of digital advertising and paid media.
• Strong network within the music and entertainment industry is an advantage.
• Passion for music and a deep understanding of the music landscape.
• Strong knowledge of social media and online promotion strategies.
• Understanding and working experience with advertising and analytical instruments on each social media (Instagram, YouTube, TikTok, Facebook, etc.)
• Data-driven and results oriented: the ability to analyse and use data to optimise development.
• Structured, organised, with the ability to follow process and monitor budgets.
• Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools.
• Excellent written and verbal communication skills.
• Highly motivated and organised with excellent time management skills.
• A team player with a can-do attitude and creative ideas.
• Passion for music.
• Bachelor's degree in marketing, or a related field (preferred).

Responsibilities

• Develop and implement marketing strategies for artists and label projects to maximize visibility.
• Lead multi-channel campaigns across social media, digital ads, PR, influencer and experiential marketing.
• Build, lead, and mentor a team of marketing professionals.
• Collaborate with A&R, artist management, creative and digital teams to align strategies.
• Manage the marketing budget and monitor ROI.
• Identify and develop brand partnerships and sponsorships.
• Analyze campaign data to optimise performance and inform decisions.

Job description

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor‑made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law. Learn more at www.believe.com Ready to #setthetone with Believe?

Location: Chennai

SCOPE OF RESPONSIBILITIES

Marketing Strategy Development:

• Develop and implement marketing strategies for artists, album releases, tours, and other label projects to maximize brand visibility and drive audience engagement.

Campaign Leadership:

• Lead and oversee multi-channel marketing campaigns, including social media, digital advertising, PR, influencer marketing, and experiential marketing to create impactful and cohesive campaigns that resonate with target audiences.

Team Management:

• Build, lead, and mentor a team of marketing professionals, providing direction, support, and professional development opportunities to achieve department goals and drive performance.

Collaboration & Coordination:

• Work closely with A&R, artist management, creative, and digital teams to ensure marketing strategies are aligned with artists’ visions and label objectives. Coordinate cross-functional efforts to launch and promote new projects effectively.

Budget Management:

• Manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives while monitoring campaign performance and adjusting strategies as needed.

Brand Partnerships & Sponsorships:

• Identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance the visibility of our artists and projects.

Data & Analytics:

• Analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure that marketing efforts align with overall business goals.

• Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands.

• Experience in creating and implementing digital marketing campaigns, content strategies and artist development plans to drive fan engagement and new audience reach

• Strong project management skills with the ability to line manage

• Excellent understanding of digital advertising and paid media

• Strong network within the music and entertainment industry is an advantage.

• Passion for music and a deep understanding of the music landscape.

• Strong knowledge of social media and online promotion strategies

• Understanding and working experience with advertising and analytical instruments on each social media (Instagram, YouTube, TikTok, Facebook, etc.)

• Data-driven & results oriented: the ability to analyse and use data to optimise development

• Structured, organised, with the ability to follow process and monitor budgets

• Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools

• Excellent written and verbal communication skills

• Highly motivated and organised with excellent time management skills

• A team player with a can-do attitude and creative ideas

• Passion for music

• Bachelor's degree in marketing, or a related field (preferred).

Benefits @Believe:

#Flexibility – Just punch in leaves, not intime and out time

#Office perks – a game of foosball, table tennis to bat the afternoon lackluster, free event pass for exclusive and limited shows, music subscription, etc

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture

#Transperancy – engaged in secondary activity just disclose it to us

#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.