Marketing Project Manager Associate

TuneCore, Inc.; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Flexibility

Office perks

Wellbeing support

Transparency

Sustainability program

Job summary

TuneCore, Inc. seeks a dynamic Marketing Lead to craft cohesive strategies across digital, social, PR, influencer partnerships, and on-ground promotions. You will build relationships with PR agencies, content creators, media partners, and vendors, and oversee end-to-end campaign execution.

You will monitor performance, audience insights, and market trends to optimize impact and visibility for releases in a competitive music landscape. Strong ownership and timely coordination are essential.

Qualifications

• Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the south indian music ecosystem.
• Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies.

Responsibilities

• To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.
• To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.
• To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required
• To monitor campaign performance, audience insights, and market trends in order to optimize marketing effectiveness.
• To ensure stronger visibility and commercial impact for releases in an increasingly competitive music landscape.
• To bring dedicated ownership and accountability to the label’s overall marketing and promotional efforts.
• To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.

Skills

Marketing strategy

Campaign execution

Social media marketing

Influencer partnerships

Analytics

Stakeholder management

Job description

To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.

To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.

To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required

To monitor campaign performance, audience insights, and market trends in order to optimize marketing effectiveness.

To ensure stronger visibility and commercial impact for releases in an increasingly competitive music landscape.

To bring dedicated ownership and accountability to the label’s overall marketing and promotional efforts.

To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.

Qualifications

Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the south indian music ecosystem.

Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies.

Benefits @Believe:

• #Flexibility - Just punch in leaves, not intime and out time
• #Office perks - a game of foosball, table tennis to bat the afternoon lackluster, free event pass for exclusive and limited shows, music subscription, etc
• #Wellbeing - Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture
• #Transperancy - engaged in secondary activity just disclose it to us
• #Sustainability - You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.

Additional information:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.