Marketing Operations Manager

ESP Engineered; Hyderabad; On-site; INR 334,800 - 558,000; Full time

Job summary

ESP Engineered in Hyderabad is looking for a full-time marketing operations specialist to lead various initiatives across physical schools, franchises, and online platforms. The role, working from the office near Madhapur Metro Station, demands strong skills in lead generation, campaign management, and brand visibility. Interested candidates should submit their CV to [e-mail] or call 9966099521 for more details. Working hours are Monday to Saturday from 10:00 AM to 7:00 PM.

Qualifications

• Laptop is mandatory.
• Experience in lead generation and campaign analysis.

Responsibilities

• Manage physical school operations and lead generation efforts.
• Coordinate franchise business marketing operations and local outreach campaigns.
• Oversee online school marketing and performance metrics.

Job description

Location: Hyderabad (near Madhapur Metro Station) – Work from Office

Job Type: Full-time (Monday to Saturday, 10:00 AM – 7:00 PM)

Requirement: Laptop is mandatory

Key Performance Indicators (KPIs)

1. Physical School Operations

• Lead Generation: Number of qualified leads and conversion to enrollments.
• Local Outreach Campaigns: ROI from ads, fairs, and parent meetups.
• Event Attendance: Participation rates at offline open houses and tours.
• Brand Visibility: Growth in inquiries from local campaigns.

2. Franchise Business Marketing Operations

• Lead Generation: Number of franchise inquiries generated.
• Campaign ROI: Cost per franchise lead and conversion rate to qualified prospects.
• Brand Visibility: Growth in franchise-related impressions, mentions, and traffic.
• Franchisee Marketing Support: Satisfaction scores from franchisees on marketing support.
• Localized Campaigns: Success of region-specific franchise campaigns.

3. Online School Marketing Operations

• Lead Generation: Number of inquiries through digital campaigns.
• Enrollment Conversion: Percentage of leads converted to enrolled students.
• Campaign ROI: Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Content Engagement: Performance of blogs, webinars, and resources (CTR, time spent, shares).
• Community Building: Growth and engagement in online communities/social forums.
• Retention Metrics: Student retention rates and parent satisfaction ratings.

4. General Marketing Operations

• Event Success: Attendance & engagement rates for online/offline events.
• Integrated Campaign Performance: Efficiency of multi-channel campaigns (CTR, CPL, conversions).
• Brand Awareness: Growth in social mentions, website traffic, and inquiries.
• Market Research: Competitor analysis, insights, and trend identification.
• International Expansion: Execution of entry strategies & localization.
• Tool Utilization: Effective use of CRM, marketing automation, and analytics platforms.

Interested candidates can share their CV with us at [e-mail] or contact 9966099521.