Campaign Operations Manager (Individual Contributor)

Jobgether; India; On-site; INR 2,200,000 - 3,400,000; Full time

Job summary

Partner Company in India is seeking a Campaign Operations Manager (Individual Contributor) to own end-to-end campaign execution, including audience segmentation, build, testing, deployment, and optimization. You will work closely with channel managers and cross-functional teams to support ABM, lifecycle, and partner marketing initiatives.

The role emphasizes data quality, workflow automation, and KPI tracking, with a focus on improving processes and efficiency in a fast-paced, data-driven

Qualifications

• 5+ years of experience executing campaigns within marketing operations or similar function.
• Strong hands-on expertise with Marketo, including campaign development, automation, segmentation, testing, and deployment.
• Strong experience with Salesforce and marketing database management.
• Experience supporting lead lifecycle management, lead nurturing, data quality, and marketing workflow automation.
• Experience managing multiple concurrent projects and stakeholder requests in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions.
• Highly organized, self-motivated, detail-oriented, and comfortable working independently.
• Strong process-oriented mindset and commitment to maintaining high-quality campaign deliverables.
• Demonstrated ability to manage project timelines, priorities, dependencies, and stakeholder expectations.
• Familiarity with tools such as Pendo, Zuddl, 6sense, or AI-powered automation tools is a plus.
• Willingness and ability to work the 6:30 PM-2:30 AM IST schedule.

Responsibilities

• Own the end-to-end development and execution of digital marketing campaigns, including campaign and email builds, audience segmentation, testing, deployment, and ongoing optimization.
• Define execution strategies, technical requirements, timelines, and deliverables in collaboration with channel managers and cross-functional stakeholders.
• Manage the day-to-day administration and operational needs of the marketing automation technology stack.
• Support the integration and adoption of additional marketing systems and technologies.
• Track campaign KPIs and performance metrics, identify trends and opportunities, and provide actionable recommendations for optimization.
• Support marketing operations processes related to lead lifecycle management, lead nurturing, data cleansing, and workflow automation.
• Manage multiple campaigns, requests, and projects concurrently while maintaining a high level of accuracy and attention to detail.
• Identify opportunities to improve campaign processes, workflows, templates, and operational efficiency.
• Create and maintain process documentation, campaign templates, and enablement materials.
• Share campaign execution best practices and contribute to knowledge sharing across marketing operations and stakeholder teams.
• Partner effectively with internal stakeholders to ensure campaigns are delivered on time, accurately, and in alignment with go-to-market objectives.

Skills

Marketo

Salesforce

Campaign Ops

Data quality

Lead lifecycle

Stakeholder mgmt

Communication

Independent worker

Tools

Pendo

Zuddl

6sense

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Campaign Operations Manager (Individual Contributor) based in India.

This role sits at the heart of marketing operations, enabling scalable and efficient campaign execution across a global organization.
You will own campaigns end to end, from audience segmentation and campaign builds through testing, deployment, and optimization.
The position combines hands-on marketing technology expertise with strong project and stakeholder management.
You will work closely with channel managers, marketing operations, and cross-functional teams to support integrated, ABM, lifecycle, and partner marketing initiatives.
A key focus will be improving campaign performance, lead lifecycle processes, data quality, and workflow automation.
You will manage multiple priorities simultaneously while maintaining high standards of accuracy, quality, and execution.
This is an excellent opportunity for an experienced marketing operations professional who enjoys working independently in a fast-paced, data-driven environment.

Accountabilities:

• Own the end-to-end development and execution of digital marketing campaigns, including campaign and email builds, audience segmentation, testing, deployment, and ongoing optimization.
• Define execution strategies, technical requirements, timelines, and deliverables in collaboration with channel managers and cross-functional stakeholders.
• Manage the day-to-day administration and operational needs of the marketing automation technology stack.
• Support the integration and adoption of additional marketing systems and technologies.
• Track campaign KPIs and performance metrics, identify trends and opportunities, and provide actionable recommendations for optimization.
• Support marketing operations processes related to lead lifecycle management, lead nurturing, data cleansing, and workflow automation.
• Manage multiple campaigns, requests, and projects concurrently while maintaining a high level of accuracy and attention to detail.
• Identify opportunities to improve campaign processes, workflows, templates, and operational efficiency.
• Create and maintain process documentation, campaign templates, and enablement materials.
• Share campaign execution best practices and contribute to knowledge sharing across marketing operations and stakeholder teams.
• Partner effectively with internal stakeholders to ensure campaigns are delivered on time, accurately, and in alignment with go-to-market objectives.

Requirements:

• 5+ years of experience executing campaigns within a marketing operations, campaign operations, or similar function.
• Strong hands-on expertise with Marketo, including campaign development, automation, segmentation, testing, and deployment.
• Strong experience with Salesforce and marketing database management.
• Experience supporting lead lifecycle management, lead nurturing, data quality, and marketing workflow automation.
• Experience managing multiple concurrent projects and stakeholder requests in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions.
• Highly organized, self-motivated, detail-oriented, and comfortable working independently.
• Strong process-oriented mindset and commitment to maintaining high-quality campaign deliverables.
• Demonstrated ability to manage project timelines, priorities, dependencies, and stakeholder expectations.
• Familiarity with tools such as Pendo, Zuddl, 6sense, or AI-powered automation tools is a plus.
• Ability to identify process improvements and translate campaign performance data into practical recommendations.
• Willingness and ability to work the 6:30 PM-2:30 AM IST schedule.

Benefits:

• Opportunity to work in a global marketing operations environment supporting diverse go-to-market initiatives.
• Exposure to modern marketing automation technologies and an evolving marketing technology stack.
• Opportunity to contribute to integrated marketing, ABM, lifecycle marketing, and partner marketing programs.
• Strong scope for professional growth through hands-on ownership of strategic campaign operations.
• Flexible and collaborative working environment, subject to applicable team and company policies.
• Opportunities to develop expertise in marketing automation, campaign optimization, data management, and workflow automation.
• Inclusive workplace that values diverse backgrounds, experiences, abilities, and perspectives.
• Potential opportunities for in-person collaboration, including interviews or new-hire training sessions at global offices when applicable.