Marketing Operations & Content Associate

FreightFox; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

ESOPs / Stocks

Competitive compensation package

Ownership-driven culture

Job summary

FreightFox in Bengaluru, India is seeking a proactive Marketing Operations & Content Associate to manage end-to-end marketing execution and content creation. The role blends strategy, execution, and storytelling to build scalable marketing processes and impactful content that drives lead generation and pipeline growth.

The candidate will own HubSpot workflows, CRM hygiene, and reporting while executing digital campaigns across LinkedIn, email, and other channels.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, Engineering, Information Systems, or related field
• 3–6 years in B2B marketing, marketing operations, demand gen, content or performance marketing, preferably in B2B SaaS/logistics/services
• Hands-on experience with HubSpot or similar CRM/marketing automation platform
• Proven ability to independently execute end-to-end digital marketing campaigns
• Strong B2B content creation and copywriting skills
• Experience with campaign analytics, dashboards and reporting
• Experience with audience segmentation, retargeting, ABM is preferred

Responsibilities

• Create long-form and short-form B2B content (blogs, case studies, emails, LinkedIn posts, website copy, sales collateral)
• Develop content around logistics, procurement, and supply chain
• Translate product features into business value and maintain brand messaging
• Manage HubSpot workflows, CRM operations, and marketing automation
• Set up lead nurturing journeys, email workflows, landing pages, lead scoring and segmentation
• Maintain CRM hygiene, reporting accuracy and campaign tracking systems
• Execute paid and organic campaigns across LinkedIn, email, and digital channels
• Monitor campaign metrics and pipeline contribution
• Track performance with dashboards and identify conversion drop-offs
• Use insights to optimize targeting, messaging and marketing performance

Skills

Marketing automation

CRM operations

Lead nurturing

Segmentation

Content strategy

Copywriting

Storytelling

Analytics

ABM

Startup environment

Education

Bachelor’s/Master’s degree in Marketing/Business/Communications/IS

Tools

HubSpot

LinkedIn Campaign Manager

Job description

We’re looking for a proactive Marketing Operations & Content Associate who can independently manage end-to-end marketing execution and content creation.

This role combines:

• Marketing automation & CRM operations (HubSpot-led)
• Digital campaign execution and performance marketing
• High-quality B2B content creation across multiple formats

The ideal candidate is a blend of strategist, executor, and storyteller — someone who can build scalable marketing processes while creating impactful content that drives engagement, lead generation, and pipeline growth.

Key Responsibilities:

Content & Communication

• Create long-form and short-form B2B content including blogs, case studies, email campaigns, LinkedIn posts, website copy, and sales collateral
• Develop industry-focused content around logistics, procurement, and supply chain
• Translate product features into clear business value and maintain consistent brand messaging

Marketing Operations & Automation

• Manage and optimize HubSpot workflows, CRM operations, and marketing automation
• Set up lead nurturing journeys, email workflows, landing pages, lead scoring, and segmentation
• Maintain CRM hygiene, reporting accuracy, and campaign tracking systems

Campaign Execution & Performance Marketing

• Execute and optimize paid and organic campaigns across LinkedIn, email, and digital channels
• Manage audience targeting including retargeting, ABM, and lookalike audiences
• Monitor campaign metrics such as CTR, CPL, conversions, and pipeline contribution

Analytics & Optimization

• Track campaign and funnel performance through dashboards and reporting
• Identify conversion drop-offs and improve lead journeys and campaign efficiency
• Use insights and data to optimize targeting, messaging, and overall marketing performance

Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, Engineering, Information Systems, or a related field
• 3–6 years of hands-on experience in B2B marketing, marketing operations, demand generation, content marketing, or performance marketing, preferably in B2B SaaS, logistics, procurement, supply chain, or manufacturing
• Hands-on experience with HubSpot or a similar CRM/marketing automation platform
• Experience independently executing and optimizing end-to-end digital marketing campaigns
• Strong B2B content creation and copywriting skills
• Experience with campaign analytics, reporting, dashboards, and performance optimization
• Experience with A/B testing, audience segmentation, retargeting, or ABM is preferred
• Experience working in startup or fast-paced environments

Skills:

• Marketing automation and lead nurturing
• CRM management, lead scoring, and segmentation
• LinkedIn Campaign Manager and paid campaigns
• B2B content strategy, copywriting, and storytelling
• Email marketing and drip campaigns
• Campaign tracking, UTM management, attribution, and reporting
• Dashboard creation and analytics
• Performance marketing and funnel optimization
• B2B demand generation, ABM, and customer lifecycle marketing
• Understanding of SaaS and enterprise marketing
• Ability to independently plan, execute, measure, and optimize marketing initiatives
• Strong analytical and problem-solving mindset
• Excellent written and verbal communication skills
• Comfortable managing content, campaigns, tools, CRM, and analytics simultaneously
• Strong stakeholder management and cross-functional collaboration
• High ownership and attention to detail
• Ability to identify funnel gaps and continuously improve marketing processes
• At FreightFox, we believe mindset matters as much as skillset. Here are the traits that make someone a great fit for our team:
• Doer, Not Just a Thinker: You believe in execution and ownership — less about endless planning and more about delivering outcomes.
• Customer Obsessed: You understand buyer journeys deeply and create experiences that genuinely add value.
• Creative Yet Analytical: You enjoy blending storytelling with data-driven decision-making.
• Hands-On & Curious: You experiment, learn quickly, and continuously optimize campaigns and systems..
• Collaborative Yet Independent: You can own projects end-to-end while working effectively with cross-functional teams.
• Adaptable & Resilient: You thrive in ambiguity, move fast, and embrace the startup mindset.

What We Offer:

• A high-energy environment where you’ll work alongside people building innovative tech solutions for the logistics industry
• Opportunity to be part of the early team of a fast-growing startup
• Ownership-driven culture with meaningful impact
• Competitive compensation package
• ESOPs / Stocks — participate in the company’s growth journey
• Freedom to experiment, innovate, and build scalable marketing systems

About Us:

At FreightFox, we’re not just moving freight — we’re reimagining the future of logistics for India’s manufacturing enterprises. As a fast-growing B2B logistics tech startup, we thrive on innovation, speed, and data-driven problem-solving that transforms the way freight operates in India.

We’re a young, energetic team obsessed with delivering exceptional customer experiences. Every campaign we run, every workflow we build, and every piece of content we create is aimed at helping businesses move smarter and grow faster.

If you’re excited about building impactful marketing systems, creating meaningful B2B content, and shaping the future of logistics technology — FreightFox is the place for you.