Associate Director of Marketing

Foxsense Innovations; Coimbatore District; On-site; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Unlimited sick leave policy

Generous paid leave plan

Delicious lunch and snacks

Yearly team retreat

Game nights

Job summary

A growing tech company in Tamil Nadu is seeking an Associate Director of Marketing to align marketing strategy with business goals and execute impactful marketing programs. The ideal candidate will have 5-10 years of experience in B2B marketing, with expertise in product, content, and digital marketing. This role offers a dynamic work environment with generous benefits and opportunities for personal and professional growth.

Qualifications

• 5–10 years experience in B2B marketing across product, content, and digital marketing.
• Ability to work independently while collaborating with cross-functional teams.
• Experience managing external design and development teams.
• Strong content writing and editing skills.
• Experience collaborating with external design and development teams
• Strong marketing content and copy writing/editing skills
• Proficiency with CMS tools like WebFlow or WordPress

Responsibilities

• Align marketing strategy with business goals.
• Plan and execute marketing calendar for the year.
• Drive marketing programs across various areas.
• Manage Foxsense brand positioning and website.
• Collaborate with GTM and tech organization.
• Support development of brand guidelines with product design and leadership

Skills

B2B Marketing

Content Marketing

GTM

Product Marketing

Digital Marketing

Tools

Figma

Google Analytics

Hotjar

CMS (WebFlow/WordPress)

Job description

Skills

B2B Marketing, Content Marketing, GTM, Product Marketing, Digital Marketing

Benefits

Learn more about our perks below

Compensation

Competitive compensation as per industry standards.

Who we are

We are Foxsense Innovations - a bunch of passionate developers that love solving complex business problems through products and tools we build from scratch. We’ve been at it for over 7 years now, and we’ve serviced over 50 happy customers around the world, while also building several in‑house micro‑SaaS tools for the market (all of this while being bootstrapped and profitable). Our team is rapidly growing, and we’re in an exciting phase of our 1-10 journey. This is an opportunity for anyone who wants to experience this journey with us.

About the role

As an Associate Director of Marketing, own and align the marketing strategy with business goals in partnership with leadership. Plan and execute the annual marketing calendar, staying agile to measure, optimize, and refine programs. Bring strong B2B experience across product, content, and digital marketing, with a proven ability to execute impactful marketing programs.

Key Responsibilities

• Own and align marketing strategy, based on business goals, working with the leadership team.
• Plan and execute the marketing calendar for the year, based on the marketing strategy. Stay agile to execute, measure, tweak and optimize marketing programs, as needed.
• Drive the various marketing programs across product marketing, content marketing and insights, customer marketing and events, and digital marketing; based on the overall marketing plan.
• Own the Foxsense brand positioning, with the leadership team, and ownership of the Foxsense website, including content management of the website and coordination with relevant teams/vendors for website design and web development.
• Joint ownership of the Foxsense brand guidelines, along with the product design team, with direct oversight by the leadership team.
• Cross‑functional collaboration across the both GTM and tech organization, as required.

Skills & Qualifications

• 5–10 years experience in B2B marketing, with experience across product/content/digital marketing, and in executing marketing programs.
• Ability to work independently and execute to plan, with cross-functional collaboration as required.
• Confident in working alongside the leadership team, reporting out marketing ops and setting up marketing playbooks.
• Hands‑on experience in at least 2 of these 4 common B2B roles would be preferred - across product marketing, content marketing, customer marketing and digital marketing.
• Experience working with external design and development teams, and managing cross-functional dependencies.
• Strong marketing content and copy writing and editing skills, with attention to detail.
• Working knowledge of Figma, Google Analytics, and Hotjar, and other common marketing tools.
• Experience using any Content Management System (CMS) (WebFlow / WordPress or any similar CMS tool).

Why work with us

When you work with Foxsense Innovations, you don’t just work a boring job. Our goal is to create a work environment that makes you want to brag about your work to your friends!

Here’s why you’ll love working with us

• Unlimited sick leave policy, and a generous paid leave plan to ensure you get time off work whenever you need it.
• A competitive and rewarding start‑up culture that motivates you from day one, along with regular team‑building activities.
• Delicious lunch along with snacks and refreshments at office, so that hunger pangs never affect your A‑game.
• We have a yearly annual retreat for the team to unwind and enjoy - we went to Kodaikanal this year, who knows where we will go next year!

If that’s not enough, there’s always more!

• Need a breather? Game with Foxes at the TT. There’s a scoreboard!
• Our wholesome health care plans care for you - whenever, wherever.
• Embrace growth! Learn & grow from peers – You’ll find budding freshers, seasoned veterans – you name it.
• We take unwinding as seriously as we do hustling - game nights are our way of downtime.
• Collaboration is vital for us - your value isn’t limited to your responsibilities! Feel free to lurk in other departments and share your thoughts!

Weʼre glad youʼve made it this far! If you’re passionate about building scalable and impactful software while growing in a dynamic environment, we’d love to have you on board.