Marketing Operations and Systems Manager

Mcfadyen Solutions; Bengaluru; Remote; INR 800,000 - 1,500,000; Full time

Job summary

McFadyen Digital is seeking a Marketing Operations and Systems Manager on a contract basis, based in India, with some overlap to US Eastern Time. You will lead migrations, clean data, redesign lead scoring, and connect marketing and sales reporting while documenting processes for long-term ownership.

The role involves steering data cleanup, system integrations, and cross-functional collaboration with the VP of Marketing to ensure a reliable Martech stack. Fluency in English is required.

Qualifications

• 5+ years of B2B marketing operations experience, including at least one marketing systems migration led end-to-end.
• Hands-on expertise with Pardot (Marketing Cloud Account Engagement), Salesforce, and HubSpot. Experience with Marketo is also relevant.
• Strong data management skills: cleanup, deduplication, field mapping, and data governance.
• Proven experience designing lead scoring, lead routing, and lifecycle stages in partnership with sales.
• Skilled at building reports and dashboards in Salesforce, GA4, or BI tools such as Power BI or Tableau, and at documenting processes clearly.

Responsibilities

• Lead the migration of marketing and sales systems with data mapping, integrations, testing, and cutover.
• Clean up and govern marketing and sales data, deduplicate, standardize, enrich records.
• Redesign lead scoring, grading, and routing to speed owner assignment.
• Create dashboards showing MQLs, pipeline, and conversion across systems.
• Document processes with runbooks and train the team.
• Audit martech stack and recommend consolidations or retirements.
• Set up campaign tracking, UTMs, forms, and attribution.
• Manage integrations between marketing automation, CRM, website, and analytics tools.
• Support campaign setup, segmentation, and list management.
• Support affiliated AI community martech as needed.
• Use AI tools to speed up data cleanup, documentation, and analysis.

Skills

B2B marketing operations

Communication

Leadership

Tools

Pardot (Marketing Cloud Account Engagement)

Salesforce

HubSpot

Marketo

GA4

Power BI

Tableau

Job description

Job Description

Do you enjoy bringing order to marketing systems Are you the person who finds the broken workflow, cleans the duplicate records, and builds the dashboard everyone finally trusts If you have led a marketing technology migration and take pride in leaving behind processes a team can run on its own, this role is for you.

We re seeking a Marketing Operations and Systems Manager, on a contract basis, to lead the migration of McFadyen Digital s marketing ans sales systems and put our data, lead management, and reporting on a solid foundation. Working closely with the VP of Marketing, you will clean up marketing data, rebuild lead scoring and routing, connect marketing and sales reporting, and document each process. The scope may also include supporting the martech stack of an affiliated AI best-practices community. This is a contract role based in India, with some working hours overlapping US Eastern Time.

Top 5 Responsibilities

• 1. Lead the marketing and sales systems migration - Plan and deliver the migration of our marketing systems on schedule, including data mapping, integrations, testing, and cutover, with minimal disruption to active campaigns.
• 2. Clean up and govern marketing and sales data - Deduplicate, standardize, and enrich records in Pardot (Marketing Cloud Account Engagement) and Salesforce, and define the rules that keep data clean going forward.
• 3. Rebuild lead scoring and routing - Redesign lead scoring, grading, and assignment rules with marketing and sales so qualified leads reach the right owner quickly.
• 4. Connect marketing and sales reporting - Align campaign, lead, and opportunity data across systems and build dashboards that show MQLs, pipeline, and conversion in one view.
• 5. Document processes for long-term ownership - Write clear runbooks and process documentation, and train the team.

Additional Responsibilities

• Audit the current martech stack and recommend what to keep, consolidate, or retire.
• Set up and maintain campaign tracking, including UTMs, forms, and attribution.
• Manage integrations between marketing automation, CRM, website, and analytics tools.
• Support the Senior Demand Generation Manager with campaign setup, segmentation, and list management.
• Support the martech stack of an affiliated AI best-practices community as a shared resource, when required.
• Use Claude and other AI tools to speed up data cleanup, documentation, and analysis.

Qualifications

Top 5 Qualifications

• 1. 5+ years of B2B marketing operations experience, including at least one marketing systems migration led end-to-end.
• 2. Hands-on expertise with Pardot (Marketing Cloud Account Engagement), Salesforce, and HubSpot. Experience with Marketo is also relevant.
• 3. Strong data management skills. Experienced in data cleanup, deduplication, field mapping, and data governance.
• 4. Proven experience designing lead scoring, lead routing, and lifecycle stages in partnership with sales.
• 5. Skilled at building reports and dashboards in Salesforce, GA4, or BI tools such as Power BI or Tableau, and at documenting processes clearly.

Other Preferred Qualifications

• Salesforce Administrator or HubSpot certification
• Familiarity with integration tools such as Zapier, Workato, or native connectors
• Working knowledge of privacy and consent requirements for marketing data
• Experience using Claude or other generative AI tools in marketing operations work
• Fluent English is mandatory .

Additional information

Our Core Values: Caring, Adaptable, Proactive Ownership, Empowering Clients

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McFadyen s goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US, Brazil, and India, we offer a world class work culture that enables top notch delivery for some of the world s most influential companies.

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.