Manager, Marketing Operations

Calix; Bengaluru; Hybrid; INR 4,000,000 - 7,000,000; Full time

Job summary

Calix is seeking a Manager of Marketing Operations in Bangalore, India. This role leads a MOps team, owns the martech stack, and partners with global MOps to scale processes and campaigns. Hybrid work with US Eastern overlap is required.

You will drive data quality, automation opportunities, and governance, building scalable operating models and reusable assets across Salesforce Marketing Cloud and 6sense.

Qualifications

• 8+ years in marketing operations with progression into leadership or team lead responsibilities.
• Hands-on expertise in Salesforce Marketing Cloud; proven ownership, not just usage.
• Proven track record building scalable operating models with templates and standards.
• Strong 6sense experience across intent, segmentation, and enrichment.
• Working knowledge of Salesforce CRM related to campaigns, lead lifecycle, routing, attribution.
• Experience using project management tools to triage, prioritize, and manage work.
• Experience applying AI tools to marketing operations (enrichment, QA, content, automation).
• Excellent written and verbal communication; comfortable with senior stakeholders across geographies; US Eastern hours overlap.

Responsibilities

• Lead and develop the MOps team in India, covering platform administration, campaign execution, and data operations.
• Set clear ownership, expectations, and quality standards; build scalable capability.
• Partner with global MOps leadership and cross-functional stakeholders across Demand Gen, Field, Product Marketing, Sales, and CS.
• Build an operating model that scales production and repeatable processes.
• Design and maintain reusable assets in Salesforce Marketing Cloud to enable juniors to execute.
• Establish naming conventions, QA checklists, approval workflows, and documentation.
• Create enablement materials and training pathways to upskill the team.
• Identify manual, high-touch work and convert to templated or automated processes.
• Own the platforms; serve as senior SME for Salesforce Marketing Cloud.
• Own 6sense administration and ABM activation; ensure data flow between MAP, CRM, and reporting.
• Drive data quality, hygiene, and execution rigor in campaigns.
• Own marketing data integrity including imports, enrichment, deduplication, and QA.
• Build repeatable processes with governance for consent and taxonomy.
• Deliver strategic projects; lead multi-system initiatives from requirements to launch and adoption.
• Identify automation/AI opportunities to improve speed, accuracy and capacity.
• Triage and prioritize incoming work using PM tooling.

Skills

Marketing operations leadership

Salesforce Marketing Cloud

6sense

Salesforce CRM

AI-driven marketing automation

Tools

Pardot / Marketing Cloud Account Engagement

Marketo

HubSpot

Job description

Manager, Marketing Operations — Bangalore, India

At the top: The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future‑proof their businesses. Through real‑time data, automation, and actionable insights delivered viaCalix One— our cloud‑first, AI‑powered platform— CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve. We’re at the forefront of a once in a generational change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.

About the Role

Marketing Operations at Calix is where strategy becomes execution. We're rebuilding the engine — a new marketing automation platform, an AI‑assisted intent and enrichment layer, and an analytics foundation that ties every campaign to pipeline. We're looking for a Manager of Marketing Operations to lead that work from our Bangalore CIDC hub. You'll lead and grow a team responsible for the day‑to‑day health of our martech stack — Salesforce Marketing Cloud, 6sense, Salesforce CRM — while owning the strategic projects that expand what the stack can do, and the operating model that lets the work scale. You'll be hands‑on enough to unblock your team on a segmentation build or a data quality issue, and senior enough to make sure that problem doesn't recur. If you want a role where you can shape a global marketing operations function rather than maintain one, this is it.

What You'll Do

• Lead and develop the team
• Manage, coach, and grow a team of marketing operations professionals in India, covering platform administration, campaign execution, list management, and data operations
• Set clear ownership, expectations, and quality standards; build capability so execution work scales without escalation
• Partner with global MOps leadership and cross‑functional stakeholders across Demand Generation, Field Marketing, Product Marketing, Sales, and Customer Success
• Build the operating model that scales production
• Design and maintain reusable assets in Salesforce Marketing Cloud — email and journey templates, modular content blocks, standardized data extensions, and pre‑built audience logic — that enable junior and less technical team members to execute independently
• Establish naming conventions, QA checklists, approval workflows, and documentation that make campaign production repeatable and low‑risk
• Create enablement materials and training paths that upskill the team and reduce dependency on senior technical resources
• Continuously identify manual, high‑touch work and convert it into templated or automated processes
• Own the platforms
• Serve as senior SME for Salesforce Marketing Cloud — journeys, data extensions, audience segmentation, deliverability, governance, and integration with Salesforce CRM
• Own 6sense administration and strategy: intent keyword planning, account and contact enrichment, and ABM activation
• Ensure campaign infrastructure, lead routing, and attribution data flow cleanly between MAP, CRM, and reporting layers
• Drive data quality and execution rigor
• Own marketing data integrity — list imports, normalization, enrichment, deduplication, and pre‑activation QA
• Build repeatable, documented processes that reduce manual effort and downstream reporting errors
• Establish governance for consent, data standards, and campaign taxonomy
• Deliver strategic projects
• Lead multi‑system, multi‑stakeholder projects from requirements through launch and adoption
• Identify and implement automation and AI opportunities that improve speed, accuracy, and capacity
• Triage and prioritize incoming work through project management tooling, balancing operational demand against strategic initiatives

What You Bring

Required

• 8+ years in marketing operations, with demonstrated progression into leadership or team lead responsibility
• Deep, hands‑on expertise in Salesforce Marketing Cloud — you've built and owned it, not just used it
• Proven track record building scalable operating models: templates, standards, and documented processes that enable a broader team to execute
• Strong 6sense experience across intent, segmentation, and enrichment
• Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution
• Experience using project management tools to intake, triage, and prioritize marketing work
• Practical experience applying AI tools to marketing operations — enrichment, QA, content, agents, or workflow automation
• Excellent written and verbal communication; comfortable working with senior stakeholders across geographies
• Willingness to work US Eastern hours to overlap with the global marketing team

Preferred

• Experience with Pardot / Marketing Cloud Account Engagement or other enterprise MAPs (Marketo, HubSpot); migration experience is a strong plus
• Salesforce Data Cloud experience
• Exposure to RPA or automation platforms and data hygiene/enrichment tooling
• Adobe Workfront administration
• Power BI or comparable BI tooling
• Experience supporting a global B2B technology or SaaS marketing organization

Location & Work Model

Bangalore, India (CIDC) — hybrid. This role requires regular overlap with US Eastern business hours. 20 days a quarter in office.

Other Information

PLEASE NOTE: All emails from Calix will come from a '@calix.com' email address. Please verify and confirm any communication from Calix prior to disclosing any personal or financial information.

If you are a person with a disability needing assistance with the application process please:

Email us at [e-mail]; or Call us at [phone].

The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future‑proof their businesses. Through real‑time data, automation, and actionable insights delivered viaCalix One— our cloud‑first, AI‑powered platform— CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve. We’re at the forefront of a once‑in‑a‑generation change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.

To learn more, visit the Calix web site at www.calix.com

Calix is a Drug Free Workplace.

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