Manager, Marketing Operations

Calix India; Bengaluru; Hybrid; INR 1,800,000 - 2,800,000; Full time

Job summary

Calix India is seeking a Manager of Marketing Operations to lead the Bangalore-based team responsible for marketing automation strategy, platform design, and data governance. You will own SFMC, 6sense, and CRM integrations, building scalable operating models and enabling cross-functional execution across Demand Gen, Field Marketing, Product Marketing, Sales, and Customer Success.

You will drive data quality, establish governance, and deliver multi-system initiatives, with a focus on AI-enabled

Qualifications

• 8+ years in marketing operations with progression into leadership or team lead responsibility.
• Deep, hands-on expertise in Salesforce Marketing Cloud — you've built and owned it.
• Proven track record building scalable operating models: templates, standards, and documented processes.
• Strong 6sense experience across intent, segmentation, and enrichment.
• Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution.
• Experience using project management tools to intake, triage, and prioritize marketing work.
• Practical experience applying AI tools to marketing operations — enrichment, QA, content, agents, or workflow automation.
• Excellent written and verbal communication; comfortable working with senior stakeholders across geographies.

Responsibilities

• Lead and develop the team of marketing operations professionals in India; set ownership, expectations, and quality standards.
• Design and maintain reusable assets in Salesforce Marketing Cloud to enable execution by junior members.
• Establish naming conventions, QA checklists, approval workflows, and documentation for repeatable campaigns.
• Own Salesforce Marketing Cloud and 6sense administration and strategy; ensure integration with Salesforce CRM.
• Ensure data integrity through audits, enrichment, deduplication, and pre-activation QA.
• Lead cross-system, multi-stakeholder projects from requirements through launch and adoption.
• Identify and implement automation and AI opportunities to improve speed, accuracy, and capacity.

Skills

Marketing operations

Salesforce Marketing Cloud

6sense

Salesforce CRM

Project management

AI in marketing

Communication

Leadership

Tools

Salesforce Marketing Cloud

6sense

Salesforce CRM

Power BI

Adobe Workfront

Job description

The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future-proof their businesses. Through real-time data, automation, and actionable insights delivered viaCalix One— our cloud-first, AI-powered platform — CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve.

We’re at the forefront of a once in a generational change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.

Manager, Marketing Operations — Bangalore, India

About The Role

Marketing Operations at Calix is where strategy becomes execution. We're rebuilding the engine — a new marketing automation platform, an AI-assisted intent and enrichment layer, and an analytics foundation that ties every campaign to pipeline. We're looking for a Manager of Marketing Operations to lead that work from our Bangalore CIDC hub.

What You’ll Do

Lead and develop the team

• Manage, coach, and grow a team of marketing operations professionals in India, covering platform administration, campaign execution, list management, and data operations
• Set clear ownership, expectations, and quality standards; build capability so execution work scales without escalation
• Partner with global MOps leadership and cross-functional stakeholders across Demand Generation, Field Marketing, Product Marketing, Sales, and Customer Success

Build the operating model that scales production

• Design and maintain reusable assets in Salesforce Marketing Cloud — email and journey templates, modular content blocks, standardized data extensions, and pre-built audience logic — that enable junior and less technical team members to execute independently
• Establish naming conventions, QA checklists, approval workflows, and documentation that make campaign production repeatable and low-risk
• Create enablement materials and training paths that upskill the team and reduce dependency on senior technical resources
• Continuously identify manual, high-touch work and convert it into templated or automated processes

Own the platforms

• Serve as senior SME for Salesforce Marketing Cloud — journeys, data extensions, audience segmentation, deliverability, governance, and integration with Salesforce CRM
• Own 6sense administration and strategy: intent keyword planning, audience/segment design, account and contact enrichment, and ABM activation
• Ensure campaign infrastructure, lead routing, and attribution data flow cleanly between MAP, CRM, and reporting layers

Drive data quality and execution rigor

• Own marketing data integrity — list imports, normalization, enrichment, deduplication, and pre-activation QA
• Build repeatable, documented processes that reduce manual effort and downstream reporting errors
• Establish governance for consent, data standards, and campaign taxonomy

Deliver strategic projects

• Lead multi-system, multi-stakeholder projects from requirements through launch and adoption
• Identify and implement automation and AI opportunities that improve speed, accuracy, and capacity
• Triage and prioritize incoming work through project management tooling, balancing operational demand against strategic initiatives

What You Bring

• 8+ years in marketing operations, with demonstrated progression into leadership or team lead responsibility
• Deep, hands-on expertise in Salesforce Marketing Cloud — you've built and owned it, not just used it
• Proven track record building scalable operating models: templates, standards, and documented processes that enable a broader team to execute
• Strong 6sense experience across intent, segmentation, and enrichment
• Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution
• Experience using project management tools to intake, triage, and prioritize marketing work
• Practical experience applying AI tools to marketing operations — enrichment, QA, content, agents, or workflow automation
• Excellent written and verbal communication; comfortable working with senior stakeholders across geographies
• Willingness to work US Eastern hours to overlap with the global marketing team

Preferred

• Experience with Pardot / Marketing Cloud Account Engagement or other enterprise MAPs (Marketo, HubSpot); migration experience is a strong plus
• Salesforce Data Cloud experience
• Exposure to RPA or automation platforms and data hygiene/enrichment tooling
• Adobe Workfront administration
• Power BI or comparable BI tooling
• Experience supporting a global B2B technology or SaaS marketing organization

Location & Work Model

Bangalore, India (CIDC) — hybrid. This role requires regular overlap with US Eastern business hours.

20 days a quarter in office.