Marketing & Growth Manager

Structos; Jaipur; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Structos in Jaipur, India hires a hands-on Marketing/Growth professional to own content, campaigns, and lead generation across two markets and two brands. You will learn the software hands-on, build buyer personas, and drive multi-channel campaigns from planning to conversion.

You will manage content calendars for social, design creatives, and report weekly progress, with GDPR/AVG compliance and strong English communication. Hybrid/onsite in Jaipur.

Qualifications

• 3–10 years in marketing/growth, preferably B2B in IT/software.
• Hands-on: written posts, designed creatives, run ad accounts, cold outreach.
• Practical design tools plus responsible use of AI.
• Familiar with CRM and marketing automation; strong English communication.

Responsibilities

• Learn the software hands-on across modules until you can demo it.
• Own content calendar for social for two brands and markets.
• Plan and run multi-channel campaigns (LinkedIn, Meta, Google, email).
• Mine social channels for leads and perform outreach (cold calls/emails/LinkedIn).
• Keep CRM clean and drive demos to signed clients; cross-sell where possible.

Skills

Marketing strategy

Hands-on execution

Content creation

Lead generation

CRM & automation

English communication

Two-market management

Tools

Canva

Figma

Adobe Suite

AI tools

LinkedIn Campaign Manager

Google Ads

Job description

Own the full marketing funnel end to end across our Dutch/Belgian and Indian markets.

The role

About the role

This is a hands-on, execution-first role - not supervisory. You'll understand our software deeply, turn that into social content and visuals, run campaigns, generate leads, personally chase them by phone and email, convert them into paying clients, and report progress weekly. You'll do this across two very different markets: a mature, regulated Dutch/Belgian construction market and a fast-growing, price-sensitive Indian market.

You'll support both JP Database Solutions / Huisinfo (Netherlands & Belgium) and Structos India. The team behind Huisinfo has built construction software for 20+ years from the Netherlands; Structos India in Jaipur powers product and delivery for the European business and drives growth in India.

At a glance

Location

Jaipur, Rajasthan · On-site

Type

Full-time (Mon-Fri, 9:30-18:30 IST)

Experience

3-10 years

Markets

Netherlands/Belgium & India

Reports to

Management / Directors (IN & NL)

Responsibilities

What you'll do

Product & market understanding (first priority)

• Learn the software hands-on across all modules - Buyer Guidance, Build Quality, Aftercare & Services - until you can demo it without help.
• Learn each market's vocabulary and build clear buyer personas for NL/BE and India.

Content & campaigns

• Own the content calendar for LinkedIn, Instagram and Facebook for both brands, writing posts from real product understanding and adapting tone per market.
• Design creatives in-house (Canva, Figma, Adobe, AI tools) and produce short-form video and product visuals.
• Plan and run multi-channel campaigns - LinkedIn Ads, Meta Ads, Google Search & retargeting, email and events - owning objective, audience, creative, copy, landing page, budget and optimisation.

Lead generation & conversion

• Mine social channels and build target lists, then do the outreach yourself - cold calls, cold email and LinkedIn sequences - following GDPR/AVG and Indian data-protection norms.
• Keep the CRM clean, nurture leads that aren't ready, and run or support demos through to a signed client with management.
• Farm existing clients: cross-sell modules, collect testimonials and ask for referrals.

Reporting & market intelligence

• Deliver a mandatory written weekly progress report (content, reach, campaigns & spend, new leads by source/market, outreach, demos, pipeline, wins/losses, blockers and next-week plan).
• Track competitors in both markets, maintain battlecards and stay current on tools and AI that raise output quality.

Your profile

What we're looking for

• 3-10 years in marketing/growth, preferably B2B in IT/software or SaaS - marketing to construction, real estate or proptech is a strong advantage.
• Demonstrably hands-on: personally written posts, designed creatives, run ad accounts and done cold outreach, with examples to show.
• Practical design skills (Canva, Figma and/or Adobe) plus responsible use of AI tools.
• Working knowledge of LinkedIn Campaign Manager and Google Ads, including budgets and reporting.
• Comfort with cold calling and cold email, including with international prospects, and experience with a CRM and marketing automation.
• Excellent spoken and written English, confident on video calls with European decision-makers.
• Self-driven and organised, able to run two markets and two brands in parallel, and willing to work from our Jaipur office.

Nice to have

• Experience selling or marketing software to European clients from India.
• Experience with webinars, trade fairs or field marketing.

Offer

What we offer

• A high-ownership role spanning two international markets and two brands, working directly with management and directors in India and the Netherlands.
• The scope to shape marketing and growth end to end. Competitive compensation, based on experience.