Marketing Manager - CMandE

Merck Healthcare; Mumbai; On-site; INR 2,000,000 - 3,600,000; Full time

Job summary

Merck Healthcare seeks a Marketing Manager to lead the EGM division's marketing function, translating strategy into an effective brand plan and lifecycle management. You will drive growth, profitability, and market leadership across the portfolio.

You will build strong engagement with KOLs, manage the annual plan, and coordinate with sales and cross-functional teams to deliver results and maintain high-performance marketing execution.

Qualifications

• Role requires strong pharma marketing background with cardiovascular therapy awareness.
• Experience translating business strategy into robust brand strategy and differentiation.
• Proven ability to develop and execute plans delivering growth and profitability.

Responsibilities

• Lead the marketing function for the EGM division and drive sustainable growth.
• Develop lifecycle management strategies for established brands and launches.
• Collaborate with sales teams, KOLs, and cross-functional stakeholders to implement plans.
• Manage annual marketing budget and monitor ROI against targets.
• Provide leadership, coaching, and performance optimization for the marketing team.

Skills

Brand strategy

Portfolio management

Marketing leadership

Annual operating plan

KOL engagement

Market analysis

Budget management

Job description

Job Description:

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.

Who You Are

Brand strategy and portfolio management : Key responsibilities

To lead the EGM division’s marketing function by developing and executing

strategies that delivers sustainable business growth, market share, expansion,

brand leadership and profitability across the assigned portfolio.

Responsible for translating business strategy into an effective brand strategy,

driving scientific differentiation, developing innovative customer engagement

model, strengthening field force effectiveness and building a high performance,

high performing marketing organization.

Develop and implement annual Operating Plan for a division and oversee for the

brand portfolio for EGM

Identify growth opportunities across existing brands, analyse market conditions

and forecast sales and market share.

Optimize the product portfolio by prioritizing high growth, high potential and

strategically important markets.

Your Role

Align division goals to organizational goals as measured by broad plans.

Therapy focus develop network with key thought leaders.

Develop life cycle management. Strategies for established brands. And the new

launches. And the product facing competitive or pricing pressure?

Continually incorporate customer feedback and macro view of the market through

formal sources of feedback like research (Structured / MR driven etc.)

Conduct research as per the brand need (analyze customer behavior, perceptionattribute

mapping etc.) and design strategies accordingly. Undertake feasibility

analysis/ market research for new BD/ LCM opportunities.

Undertake fieldwork to establish a strong connect with KOLs (6 days a month)

Actively drive engagement with sales team - conduct CSM and other sales

meetings to drive excitement.

People and Performance Management

Lead, coach and develop the marketing team including the product managers.

Building a strong talent pipeline, capability development and performance

management.

Establish clear objective accountability and performance standard for. Team

members.

Effectively collaborate with cross functional stakeholders for buy-in of strategies

and ensure strong implementation of designed strategies

Foster ownership, performance driven culture in marketing team

Financials, Profitability & Budgetary Control

Achieve Market Share, bottom-line targets, top line & profitability.

Operational Budgetary controls for cost and profit management.

Risk Management in accordance with inventory/outstanding norms.

Allocation of financial resources in line with business objectives and market

potential.

Consistently evaluate investments through ROI analysis.

Corporate governance

Ensure adherence to applicable pharmaceutical marketing codes local SOPs,

pharmacovigilance procedures and company compliance standards.

Key driver and custodian of organisation values – Courage, Achievement,

Responsibility, Respect, Integrity, and Transparency

Maintain effective governance or promotional material approvals. Vendor

engagement. Customer programs. And marketing expenditure?

Present marketing reviews strategic recommendation, investment proposal and

growth plan to senior management.

Skills & Competencies

Good understanding of the Pharma market landscape in general and

cardiovascular therapy in particular

Good understanding of the " opportunity" within the representative market for

growth

Ability to take necessary steps to manage change and transformation process,

Ability to provide clarity of direction and decisive action.

Understanding of the nuances of the business.

Resourceful, strategic, and analytical thinker and creative problem solver.

Driven to deliver quality results on time and in a highly ethical and professional

manner.

Strong communication, negotiation and influencing skills.

Good understanding of business operations management

Marketing intelligence & excellence

Develop and manage the annual marketing budget in line with business priorities.

Allocate resources based on brand potential strategic importance, growth

opportunities and expected returns.

Marketing Manager's work is highly collaborative. They often bring together the

different functions & aligning all the groups to contributes to a success.

Responsible for updating senior leadership on the progress of marketing activities

and reporting on the results of campaigns to deliver profitable growth YoY. Closer

focus on ROCI and portfolio profitability TA wise

Performers will be assessed against a business- Sales. Market share growth. Growth

of priority. Portfolio profitability. Etc.

help implement this strategy via prioritized activities on the marketing roadmap and

review creating programs and campaigns. Marketing managers own the process of

building these plans, making sure creative and content are aligned

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!