Marketing Manager (B2B)

SmartRecruiters, Inc.; Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Training and development

Medical insurance for self and depend…

Pension contributions

Job summary

Informa is seeking a results-driven B2B marketing lead to drive demand generation, lead funnel activation, and revenue growth. You will own end-to-end campaign execution across digital channels, leverage SFDC/CRM analytics to guide decisions, and align marketing with sales to achieve targets.

We value data-driven thinkers who understand complex buyer journeys and can translate insights into high-impact programs, including ABM for key accounts. Applications close 20th October 2026.

Qualifications

• Experience leading B2B marketing campaigns and funnel management.
• Data-driven marketer who translates insights into high-impact programs.
• Proficiency with SFDC/CRM analytics and digital channel campaigns.

Responsibilities

• Lead funnel activation and integrated demand generation campaigns.
• Manage end-to-end campaign execution across digital channels.
• Ensure alignment between marketing and sales to hit revenue targets.
• Develop and implement Account-Based Marketing (ABM) strategies for key accounts.

Skills

B2B Marketing

Lead Generation

Campaign Management

CRM Analytics

ABM

Tools

SFDC

CRM Analytics

Job description

Informais a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Groupproduces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

What we offer in return :

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Job Description

Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth. This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.

Reporting to the Senior Marketing Manager, you will manage end-to-end campaign execution across digital channels, leverage SFDC and CRM analytics to inform decision-making, and ensure alignment between marketing and sales to achieve the division's commercial revenue targets.

We are looking for a passionate B2B marketer with deep expertise in lead generation and funnel management, who thrives in a data-driven environment, understands complex buyer journeys, and can translate insights into high-impact marketing programs that drive measurable business outcomes.

Applications will close on 20th October 2026.

Key Accountabilities

• Lead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs, SQLs, conversion rates, and pipeline contribution.
• Sales & Commercial Partnership: Collaborate with commercial and sales teams to align on lead qualification, optimize handoff processes, and support conversion strategies that directly contribute to revenue targets.
• Account-Based Marketing (ABM): Develop and implement targeted ABM strategies for high-value accounts