Marketing Manager

Kohinoor Group Pune; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kohinoor Group Pune is seeking a dynamic Marketing Manager to lead launch, sustenance, and inventory-led marketing for assigned real estate projects. The role requires owning campaign planning, performance, and cross-functional collaboration to meet walk-in, lead and revenue targets.

The ideal candidate has 8+ years in marketing within real estate, with strong skills across ATL/BTL, digital, events and performance marketing, plus excellent project management and stakeholder handling abilities.

Qualifications

• 8+ years of experience in marketing, preferably within real estate.
• Strong understanding of integrated marketing across ATL, BTL, digital, social media, events and performance marketing.
• Excellent project management, communication, negotiation and stakeholder-management skills.

Responsibilities

• Lead launch, sustenance, and inventory-led marketing for assigned projects.
• Drive end-to-end campaign planning, communication strategy, and on-ground execution.
• Manage creative, media, digital, influencer, PR and other marketing partners.
• Plan and execute project events, customer engagement initiatives, property showcases and CP activations.
• Track competitor projects, pricing, offers, promotions, media presence and communications strategies.
• Monitor project marketing budgets, spends, ROI, and optimize investments.
• Identify and apply AI, technology, automation, data-driven marketing and digital tools to improve efficiency.
• Collaborate with Sales, CRM, BD, Design and other teams to ensure alignment with business priorities.

Skills

Marketing strategy

Campaign planning

Budget management

Digital marketing

Stakeholder management

Event marketing

Job description

We are looking for a dynamic and results-driven Marketing Manager to lead the launch, sustenance, and inventory-led marketing for assigned real estate projects.

Key Responsibilities

• Project Marketing Strategy & Execution: Lead launch, sustenance, and inventory-led marketing initiatives for assigned projects, translating business and sales objectives into effective marketing plans.
• Campaign Planning & Performance: Drive end-to-end campaign planning, communication strategy, and on-ground execution, ensuring consistency with the Kohinoor brand positioning while achieving defined walk-in, lead and revenue targets.
• Agency & Partner Management: Manage creative, media, digital, influencer, PR and other marketing partners. Develop clear briefs, establish timelines, monitor deliverables, and ensure quality and timely execution.
• Events & Customer Engagement: Plan and execute project events, customer engagement initiatives, property showcases, experiential activities and channel partner (CP) activations to generate awareness, engagement and sales opportunities.
• Market & Competitor Intelligence: Track competitor projects, pricing, offers, promotions, media presence and communication strategies. Translate market intelligence into actionable opportunities and recommendations for assigned projects.
• Budget & Marketing Performance Management: Track project-wise marketing budgets, spends, utilisation and ROI. Monitor campaign performance and provide regular insights to optimise marketing investments and improve outcomes.
• Digital & New-Age Marketing: Identify and implement relevant applications of AI, technology, automation, data-driven marketing and emerging digital tools to improve campaign efficiency, customer engagement, lead generation and overall marketing effectiveness.
• Cross-functional Collaboration: Work closely with Sales, CRM, Business Development, Design and other internal teams to ensure seamless execution of marketing initiatives and alignment with business priorities.

Candidate Profile-

• 8+ years of experience in marketing, preferably within real estate.
• Strong understanding of integrated marketing across ATL, BTL, digital, social media, events and performance marketing.
• Excellent project management, communication, negotiation and stakeholder-management skills.