Marketing Manager

Muthoot Finance; NTR; Hybrid; INR 540,000 - 660,000; Full time

Job summary

Muthoot Finance is seeking a Field Marketing Executive to drive local marketing activities, engage customers through activations and events, and support branch expansion. You will generate quality leads through BTL campaigns and coordinate with branches and sales teams to identify opportunities and achieve targets.

You will plan campaigns for Gold Loans, Personal Loans, Home Loans and other products, ensuring brand guidelines across locations and collaborating with external agencies and partners

Qualifications

• Experience in field marketing and BTL activities.
• Ability to generate quality leads and support acquisition initiatives.
• Strong coordination with Branch Managers and Sales teams.

Responsibilities

• Drive field marketing activities such as market activations, customer engagement programs, roadshows, events, promotional campaigns and local area marketing initiatives.
• Generate quality leads through BTL activities, field campaigns, events, activations, local partnerships and other customer acquisition initiatives.
• Plan and execute local marketing campaigns for products such as Gold Loans, Personal Loans, Home Loans and other financial products, as applicable.
• Coordinate with external agencies, vendors, printers and other partners for execution of marketing campaigns and promotional activities.
• Ensure proper implementation of brand guidelines, branch branding, visibility materials, POSM and marketing collaterals across branches.
• Support new branch launches, branch visibility initiatives and marketing activities for new and underperforming branches.
• Monitor marketing spends, activity effectiveness, lead generation and conversion metrics to measure ROI.
• Prepare marketing calendars, MIS reports and campaign performance reports.
• Coordinate with internal stakeholders including Sales, Branch Operations, Product, Regional Marketing and Corporate Marketing teams for seamless campaign execution.

Skills

Field marketing

BTL activities

Lead generation

Campaign execution

Vendor coordination

Brand guidelines

ROI tracking

Market intelligence

Job description

CTC : 0 - 6 LPA (Based on the experience and last CTC)

• Drive field marketing activities such as market activations, customer engagement programs, roadshows, events, promotional campaigns and local area marketing initiatives.
• Generate quality leads through BTL activities, field campaigns, events, activations, local partnerships and other customer acquisition initiatives.
• Work closely with Branch Managers and Sales teams to identify business opportunities and support achievement of monthly and quarterly business targets.
• Ensure timely follow-up and effective lead management in coordination with branch and sales teams to improve lead-to-business conversion.
• Identify potential markets, customer segments and locations for conducting targeted marketing activities.
• Plan and execute local marketing campaigns for products such as Gold Loans, Personal Loans, Home Loans and other financial products, as applicable.
• Coordinate with external agencies, vendors, printers and other partners for execution of marketing campaigns and promotional activities.
• Ensure proper implementation of brand guidelines, branch branding, visibility materials, POSM and marketing collaterals across branches.
• Support new branch launches, branch visibility initiatives and marketing activities for new and underperforming branches.
• Conduct regular market visits to understand customer trends, competitor activities and local market opportunities.
• Track competitor activities, market developments and promotional initiatives and provide actionable insights to the business.
• Prepare and maintain marketing calendars, activity plans, budgets, MIS reports and campaign performance reports.
• Monitor marketing spends, activity effectiveness, lead generation and conversion metrics to measure ROI.
• Coordinate with internal stakeholders including Sales, Branch Operations, Product, Regional Marketing and Corporate Marketing teams for seamless campaign execution.
• Develop innovative local marketing ideas based on regional market requirements, customer profiles and business objectives.
• Ensure effective execution of campaigns within timelines, budgets and defined quality standards.
• Analyse campaign performance and provide regular updates to management with recommendations for improvement.

Key Performance Areas (KPIs):

• Quality lead generation through ATL/BTL and field marketing activities.
• Lead-to-business conversion and contribution to branch business growth.
• Number and effectiveness of marketing activities executed.
• Branch visibility and brand adherence.
• New customer acquisition.
• Campaign ROI and cost effectiveness.
• Timely execution of marketing calendar and campaigns.
• Vendor and agency management.
• Market and competitor intelligence.