Marketing Manager

Vibrant Publishers LLC; Mumbai Suburban; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Vibrant Publishers LLC, a US-based independent publisher of academic and test preparation books, seeks a Marketing Manager to drive marketing and communications strategy, lead campaigns, and manage a small team including Marketing & PR Executives.

The role focuses on planning, implementing, and overseeing marketing strategies to strengthen brand presence, expand market reach, and drive sales growth with a hands-on approach.

Qualifications

• 3–5 years in marketing with at least 2 years in a managerial role.
• Experience in digital marketing, content marketing and PR management.
• Bachelor's degree in Marketing, Business Admin, Communications or related field; Masters preferred.

Responsabilités

• Develop and implement marketing strategies for books across domestic and international markets.
• Define positioning, messaging, and go-to-market plans for titles.
• Lead Marketing & PR team and coordinate with authors, professors, influencers, and vendors.
• Track KPIs, prepare reports, and align campaigns with goals.
• Collaborate with Sales, Editorial, and Design teams to ensure brand consistency.

Connaissances

Digital marketing

Content marketing

PR management

Leadership

Project management

Communication skills

Formation

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Masters preferred

Outils

Google Suite

MS Office

CRM tools

Digital marketing platforms

Description du poste

POSITION: MARKETING MANAGER

About Us

Vibrant Publishers is an independent U.S. publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Marketing Manager to drive our marketing and communications strategy, lead campaigns, and manage a small team, including Marketing & PR Executives.

Job Summary

The Marketing Manager will be responsible for planning, implementing, and overseeing marketing strategies to strengthen Vibrant Publishers brand presence, expand market reach, and drive sales growth. This role requires a blend of strategic thinking, creativity, and hands-on execution, along with team management skills.

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive marketing strategies to promote books across domestic and international markets.
• Define positioning, messaging, and go-to-market strategies for new and existing titles.
• Monitor competitor activities and industry trends to adapt strategies.

Team Leadership

• Lead, mentor, and supervise the Marketing & PR Executive and interns.
• Oversee execution of day-to-day marketing tasks, ensuring alignment with strategy.
• Coordinate with authors, professors, influencers, and external vendors.

Campaign & PR Management

• Manage digital and offline marketing campaigns, including social media, email, SEO/SEM, and events.
• Build relationships with professors, institutions, and industry professionals to expand reach.
• Plan and execute PR initiatives to enhance brand visibility and reputation.

Collaboration & Reporting

• Work closely with Sales, Editorial, and Design teams to align campaigns with organizational goals.
• Track KPIs, prepare marketing reports, and present outcomes to Directors.
• Ensure consistency of brand voice across all communication platforms.

Requirements

• Bachelors degree in Marketing, Business Administration, Communications, or related field. Masters preferred.
• 3–5 years of marketing experience, with at least 2 years in a managerial role.
• Proven experience in digital marketing, content marketing, and PR management.
• Strong leadership and project management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Google Suite, MS Office, CRM tools, and digital marketing platforms.
• Must Have Book Publishing,Academic Publishing, Ed Tech or Education Sector Marketing.

What We Offer

• Competitive salary based on qualifications, experience, and skills.
• Opportunity to shape marketing strategy for a growing publishing house.
• Exposure to international markets and global publishing trends.
• A collaborative and growth-oriented environment.