Marketing Manager

Orcapod Consulting Services; Hyderabad; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Orcapod Consulting Services in Hyderabad seeks a seasoned marketing program leader to translate alliance priorities into integrated marketing strategies and events. You will drive end-to-end campaigns, collaborate with cross-functional teams, and optimize processes for scale.

The role requires 12–16 years of experience in marketing program management, with MBA preferred and strong stakeholder skills. You will mentor juniors, manage budgets, and ensure brand-aligned assets and successful event

Qualifications

• 12 to 16 years of marketing program management experience, including large-scale events.
• Masters degree or MBA in marketing, communications, business administration, or related field.
• Strong business acumen with ability to develop and execute integrated marketing strategies.
• Excellent stakeholder management, communication, collaboration, and relationship-building skills.
• Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Strong project management, organizational, prioritization, and problem-solving skills.

Responsibilities

• Partner with senior alliance leaders and cross-functional stakeholders to translate alliance priorities into integrated marketing strategies, campaigns, and events.
• Build strong relationships with alliance leaders, stakeholders, peers, and delivery partners to support collaboration and execution.
• Lead end-to-end execution of alliance marketing programs, including content development, channel strategy, communications, client engagement and hospitality, webinars, social media, email campaigns, and event experiences.
• Lead campaign briefings and coordinate internal and external teams for aligned planning and timely delivery.
• Develop and optimize marketing processes, workflows, and governance practices for consistency and efficiency.
• Use audience insights and prior performance to refine target segments, messaging, channel mix, and event strategies.
• Monitor trends and competitor activity to inform campaign recommendations.
• Partner with creative teams to develop marketing assets aligned with brand standards.
• Establish and monitor campaign and event performance measures, and translate results into optimization recommendations.
• Manage resources, timelines, and day-to-day deliverables; be the primary point of contact for final reviews and issue resolution.
• Lead, coach, and support performance management and development of junior staff.
• Oversee team operations, including recruitment, onboarding, training, and other talent-related activities.

Skills

Alliance marketing

Campaign management

Event marketing

Stakeholder management

Mentoring / coaching

Cross-functional collaboration

Education

MBA in Marketing / Business

Tools

PowerPoint

Excel

CRM tools

Job description

Role & responsibilities

The following is a summary of what the role entails:

• Partner with senior alliance leaders and cross-functional stakeholders to understand and define alliance priorities, and translate them into integrated marketing strategies, campaigns, and virtual and in-person events.
• Build strong relationships with alliance leaders, stakeholders, peers, and delivery partners to support effective collaboration and execution.
• Lead end-to-end execution of alliance marketing programs, including content development, channel strategy, communications, client engagement and hospitality, webinars, social media, email campaigns, and event experiences.
• Lead campaign briefings and coordinate internal and external teams to ensure aligned planning, timely execution, and high-quality delivery.
• Develop and optimize marketing processes, workflows, and governance practices to improve consistency, efficiency, and scalability.
• Use audience insights and prior campaign performance to refine target segments, messaging, channel mix, and event strategies.
• Monitor channel and content trends, relevant competitor activity, and emerging marketing practices to integrate with campaign recommendations.
• Partner with creative teams to develop compelling marketing assets and ensure all materials comply with firm brand standards.
• Establish and monitor campaign and event performance measures, including client engagement metrics, and translate results into actionable optimization recommendations.
• Manage campaign resources, priorities, timelines, and day-to-day deliverables; serve as the primary point of contact for final review, quality assurance, and issue resolution.
• Lead, coach, and support the performance management and professional development of junior professionals.
• Oversee team operations, including recruiting, onboarding, training, learning and development, procurement, and other talent-related activities.

Preferred candidate profile

• 12 to 16 years of experience in marketing program management, including large-scale events; alliance marketing experience strongly preferred.
• Masters degree or MBA in marketing, communications, business administration, or a related field.
• Strong business acumen with the ability to develop and execute integrated marketing strategies.
• Excellent stakeholder management, communication, collaboration, and relationship-building skills.
• Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Strong project management, organizational, prioritization, and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Experience leading, coaching, or mentoring a team preferred.
• Experience collaborating effectively across time zones and with global teams.