Marketing Manager

Rajdarbar Group; New Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

Rajdarbar Group seeks a results-driven digital marketing professional with real estate experience to lead online campaigns for property projects. You will develop and manage strategies across SEO, PPC, content, social media, email, and CRM while driving quality leads and supporting sales targets.

You will coordinate with sales teams and branding agencies to execute property exhibitions and promotional activities, ensuring strong market presence and client engagement.

Qualifications

• Must have proven track record in real estate marketing.
• Experience running end-to-end digital campaigns for property projects.
• Strong knowledge of SEO, PPC, email marketing, and CRM tools.

Responsibilities

• Develop, implement, and manage digital marketing strategies tailored for real estate projects.
• Optimize website content, SEO strategies, and landing pages to generate quality leads.
• Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and listing platforms.
• Leverage social media to showcase properties and engage potential clients.
• Implement email marketing to nurture leads and promote new projects.
• Analyze campaign performance and ROI; adjust strategies accordingly.
• Use CRM tools to segment audiences and personalize marketing efforts.
• Plan and execute offline marketing such as property exhibitions and roadshows.
• Coordinate with print media and branding agencies; develop brochures and collaterals.
• Collaborate with sales teams to support on-ground promotional activities.

Skills

Digital marketing

SEO

PPC

CRM

Job description

Role & responsibilities

CANDIDATE SHOULD BE FROM REAL ESTATE INDUSTRY ONLY

Digital Marketing

• Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects.
• Optimize website content, SEO strategies, and landing pages to generate quality leads.
• Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms.
• Leverage social media channels to create engaging content, showcase properties, and interact with potential clients.
• Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement.
• Analyze digital campaign performance, track ROI, and adjust strategies accordingly.
• Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts.

Offline Marketing

• Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events.
• Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns.
• Develop brochures, flyers, signage, and other marketing collaterals for real estate projects.
• Collaborate with sales teams to create on-ground promotional activities that support sales targets.