Marketing Manager

Kumar Organic Products; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Kumar Organic Products invites a high-impact Marketing professional to lead strategic marketing, define product positioning, and drive growth across manufacturing units in Jigani, Hassan, Baroda, Dahej and beyond.

You will coordinate product launches, digital and offline campaigns, and support business development while collaborating with R&D, Sales and Regulatory teams to ensure cohesive brand messaging and market expansion initiatives.

Responsibilities

• Develop and execute marketing plans aligned with company goals for all key manufacturing locations (Jigani, Hassan, Baroda, Dahej & KRC R&D).
• Drive brand positioning and market development for new and existing product categories, including Bioferments and KRC R&D outputs.
• Coordinate product launches, promotional campaigns, and go-to-market strategies; work with R&D to commercialize innovations.
• Define USP and technical messaging for key product categories (cosmetic ingredients, biotechnological actives, contract-manufactured formulations).
• Develop product literature, brochures, datasheets, and presentations.

Job description

JOB DESCRIPTION

Key Responsibilities:

1. Strategic Marketing & Planning

• Develop and execute marketing plans aligned with company goals for all key manufacturing (Jigani, Hassan, Baroda, Dahej & KRC R&D).
• Drive brand positioning and market development for new and existing product categories, including Bioferments and KRC R&D outputs.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Collaborate with cross-functional teams (Sales, R&D, Product Development, Regulatory, etc.) to align marketing with business strategies.

2. Product & Portfolio Management

• Coordinate product launches, promotional campaigns, and go-to-market strategies.
• Work closely with R&D to commercialize new innovations and technologies.
• Define USP and technical messaging for key product categories (e.g., cosmetic ingredients, biotechnological actives, contract-manufactured formulations).
• Develop product literature, brochures, datasheets, and presentations.

3. Digital & Offline Marketing

• Plan and manage digital marketing efforts, including SEO, email campaigns, website content, webinars, and social media.
• Organize and represent the company at industry events, exhibitions, and conferences.
• Maintain branding consistency across all communication channels.

4. Business Development Support

• Provide sales teams with marketing tools, training, and market intelligence.
• Create territory-wise or region-specific marketing plans in collaboration with the domestic and international sales teams.
• Support lead generation through campaigns, events, and content.

5. Reporting & Budgeting

• Monitor marketing budgets and ROI on campaigns and activities.
• Prepare monthly/quarterly marketing performance reports and dashboards for senior management.
• Maintain a marketing calendar and ensure timely execution of initiatives.

Key Locations Covered:

• Jigani & Hassan: Manufacturing units coordination for ingredient development, batch trials, and tech transfer.
• Baroda & Dahej: Specialty chemicals and contract manufacturing align marketing with technical and production teams.
• KRC R&D (Knowledge Resource Centre): Support promotion of innovation-led products, coordinate pilot launches, and develop technical marketing content.

Preferred candidate profile