Regional Marketing Program Manager

Agilent Technologies; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Agilent Technologies in India leads regional marketing programs to drive funnel generation and sales across Applied Markets, Food and environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals. The role requires strong knowledge of analytical technologies such as chromatography, mass spectrometry, and spectroscopy.

The position focuses on tailoring global programs to fit regional customer needs, coordinating tactics, and enabling clear communication between

Qualifications

• Bachelor’s or Master’s Degree or equivalent.
• Post-graduate, certification, and/or license may be required.
• Typically, at least 8+ years relevant experience for entry to this level.

Responsibilities

• Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales for India and South Asia Pacific focusing on Applied Markets and Industries- Food and environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals.
• Has good understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy.
• Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs.
• Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country.
• Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs.
• Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels.
• Identifies and develops business opportunities and provides information and support for the sales force.
• Works closely with region/country senior management to align sales & marketing functions to capture business opportunities.
• Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales.
• May assist the sales force in the sales process.
• Incentive-eligible position.

Education

Bachelor’s or Master’s Degree

Job description

Job Summary

Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales for India and South Asia Pacific focusing on Applied Markets and Industries-Food and environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals. Has good understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy.

Responsibilities

• Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales for India and South Asia Pacific focusing on Applied Markets and Industries- Food and environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals.
• Has good understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy.
• Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs.
• Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country.
• Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs.
• Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels.
• Identifies and develops business opportunities and provides information and support for the sales force.
• Works closely with region/country senior management to align sales & marketing functions to capture business opportunities.
• Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales.
• May assist the sales force in the sales process.
• Incentive-eligible position.

Qualifications

• Bachelors or Masters Degree or equivalent.
• Post-graduate, certification, and/or license may be required.
• Typically, at least 8+ years relevant experience for entry to this level.

Job Details

• Job has a full time weekly schedule.
• Travel Required: 25% of the Time
• Shift: Day
• Duration: No End Date
• Job Function: Marketing