Marketing Manager

Staffington Global; Bengaluru; In loco; INR 1.200.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

Staffington Global is seeking a commercially driven Resort Marketing Manager in Bengaluru to lead marketing strategy for both brands. You will drive occupancy, direct bookings, F&B revenue and guest engagement through integrated campaigns.

The role requires strong brand thinking, experience in premium hospitality, and collaboration with Digital Marketing, CRM, and Partnerships teams to maximise revenue across leisure and events.

Competenze

• Bachelor's or Master's degree in Marketing, Business Administration, Hospitality Management or related field.
• 4-6 years of experience in hospitality, luxury hotels, resorts, travel or premium brands.
• Strong understanding of brand marketing, digital marketing, CRM and performance marketing.
• Experience managing integrated campaigns across multiple channels.
• Strong commercial acumen and data-driven decision making.
• Excellent stakeholder management, communication and project management skills.
• Experience working with agencies, influencers and external partners.

Mansioni

• Develop annual marketing plans aligned with business and revenue objectives.
• Build differentiated positioning and messaging for both brands while maintaining consistency across all touchpoints.
• Identify opportunities to strengthen brand awareness, consideration and guest preference.
• Drive occupancy and revenue across leisure stays, weddings, events, and MICE.
• Increase direct bookings via website optimisation, CRM and performance marketing.
• Plan and execute integrated campaigns across digital, social, PR, influencer marketing, and offline channels.
• Collaborate with Revenue Management, Sales and central Marketing teams to maximise performance.
• Manage marketing budget and track campaign performance with insights.

Conoscenze

Brand marketing

Digital marketing

CRM

Performance marketing

Stakeholder management

Project management

Communication

Formazione

Marketing / Business Administration / Hospitality management degree

Strumenti

CRM platforms

Campaign management tools

Descrizione del lavoro

Reports To: VP - Marketing & Growth / GM

We are looking for a commercially driven and creative Resort Marketing Manager to lead the marketing strategy for both brands. This role will be responsible for driving brand awareness, occupancy, direct bookings, F&B revenue, weddings and events, partnerships and guest engagement through integrated marketing initiatives.

The ideal candidate combines strong brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.

Key Responsibilities:

Brand Strategy & Planning

• Develop annual marketing plans aligned with business and revenue objectives
• Build differentiated positioning and messaging for both brands while maintaining consistency across all customer touchpoints
• Identify opportunities to strengthen brand awareness, consideration and guest preference
• Conduct regular competitor and market analysis to identify emerging trends and opportunities Business.

Growth & Revenue Generation

• Drive occupancy and revenue across leisure stays, staycations, corporate offsites, weddings, celebrations and MICE
• Increase direct bookings by working closely with the Digital Marketing team on website optimisation, CRM and performance marketing initiatives
• Support ancillary revenue growth across restaurants, experiences and other resort offerings
• Collaborate with Revenue Management and Sales teams to maximise commercial performance during both peak and lean periods.

Campaign Management

• Plan and execute integrated marketing campaigns across digital, social media, PR, influencer marketing, CRM, partnerships and offline channels
• Develop seasonal campaigns, festive promotions and experience-led initiatives to drive awareness and bookings
• Lead marketing support for new experiences, product launches and special events

Digital, OTA & Guest Journey

• Work closely with the central Digital Marketing team to improve website traffic, conversion rates, ROAS and customer acquisition
• Monitor OTA performance and collaborate with relevant stakeholders to optimize visibility, content and promotional opportunities while increasing the share of direct bookings
• Continuously improve the guest journey across all digital touchpoints.

Content, Social & Brand Storytelling

• Build compelling storytelling around the unique experiences offered by both resorts
• Plan content calendars in collaboration with the social media and Creative teams
• Lead photoshoots, video productions and content creation to showcase the resorts, experiences and seasonal offerings
• Identify and manage influencer collaborations that align with each brand's positioning

Partnerships & Experiences

• Develop strategic partnerships with premium brands, travel platforms, wedding planners, corporate partners and lifestyle communities
• Curate co-branded experiences and campaigns that enhance brand visibility and guest engagement
• Support destination marketing initiatives to position both resorts as preferred hospitality destinations.
• Work with the PR team to secure media coverage and strengthen brand visibility.
• Coordinate media visits, influencer stays and launch events
• Monitor guest reviews and online reputation, working with Operations to enhance guest satisfaction and brand advocacy.

Cross-functional Collaboration

• Partner closely with Resort Operations, Sales, Revenue Management, Food & Beverage and the central Marketing teams to ensure seamless campaign execution
• Act as the primary marketing stakeholder for both resorts and ensure alignment between business priorities and marketing initiatives.

Marketing Operations

• Manage the annual marketing budget for both resorts and ensure efficient utilisation of resources
• Coordinate with agencies, production partners and external vendors to deliver campaigns on time and within budget
• Track campaign performance and present regular business reviews with actionable insights and recommendations

Qualifications & Experience

• Bachelor's or Master's degree in Marketing, Business Administration, Hospitality Management or a related field
• 4-6 years of experience in hospitality, luxury hotels, resorts, travel, lifestyle or premium consumer brands
• Strong understanding of brand marketing, digital marketing, CRM and performance marketing
• Experience managing integrated marketing campaigns across multiple channels
• Strong commercial acumen with the ability to interpret data and translate insights into business actions.
• Excellent stakeholder management, communication and project management skills.
• Experience working with agencies, influencers and external partners.