Marketing Lead - Tamil Region

OPPAM Wellness; Kozhikode district; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

OPPAM Wellness seeks a Marketing Lead to own the Tamil organic content strategy, focusing on culture, content, community and growth across Instagram, YouTube, Facebook and other platforms.

You will translate cultural insights into content people want to watch, share and discuss, building a resonant Tamil brand and driving organic engagement through data‑driven decisions.

Qualifications

• 2-5 years of experience in organic marketing, social media, content marketing, community or related role.
• Strong understanding of Tamil language, culture and digital audience behaviour.
• Excellent Tamil copywriting and communication skills, with strong English communication.

Responsibilities

• Build and execute the Tamil organic marketing strategy across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
• Develop content pillars, formats and campaigns native to Tamil internet culture.
• Stay plugged into Tamil cinema, memes, creators, trends and audience behaviour to identify content opportunities.
• Drive reach, engagement, followers, shares, saves, community growth and meaningful brand discovery through organic channels.
• Work with writers, designers, editors, creators and subject‑matter experts to publish content.
• Build an active relationship with the Tamil audience through comments, conversations and collaborations.
• Track content performance and continuously improve the strategy based on data and audience response.
• Develop creator collaborations, topical campaigns and culturally relevant activations.

Skills

Organic marketing

Social media strategy

Tamil language proficiency

Content writing

Data analytics

Job description

About the Role

We are looking for a Marketing Lead to build and grow our organic presence across Tamil-speaking audiences. This role sits at the intersection of culture, content, community and growth. You will own the Tamil organic content strategy, identify what resonates with the audience, and turn cultural insights into content that people want to watch, share and talk about.

What You'll Own

• Tamil organic strategy: Build and execute the organic marketing strategy across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
• Content direction: Develop content pillars, formats, series and campaigns that feel native to Tamil internet culture rather than translated marketing.
• Cultural insight: Stay deeply plugged into Tamil cinema, memes, conversations, creators, trends and audience behaviour to identify content opportunities early.
• Growth: Drive reach, engagement, followers, shares, saves, community growth and meaningful brand discovery through organic channels.
• Content execution: Work closely with writers, designers, editors, creators and subject‑matter experts to take ideas from concept to publish‑ready content.
• Community: Build an active relationship with the Tamil audience through comments, conversations, collaborations and community‑led content.
• Performance: Track content performance, identify patterns and continuously improve the strategy based on data and audience response.
• Campaigns & collaborations: Develop creator collaborations, topical campaigns and culturally relevant activations that can earn organic attention.

What We're Looking For

• 2- 5 years of experience in organic marketing, social media, content marketing, community or a closely related role.
• Strong understanding of Tamil language, culture and digital audience behaviour.
• Excellent Tamil copywriting and communication skills, with strong English communication skills.
• A sharp instinct for what will make people stop scrolling, share something with a friend or start a conversation.
• Strong understanding of Instagram, YouTube and social‑media content formats and algorithms.
• Comfortable using content analytics and performance data to make decisions.
• Ability to lead projects independently while working closely with creative and cross‑functional teams.
• High curiosity, strong cultural awareness and the ability to turn everyday observations into content ideas.

Nice to Have

• Experience building a regional-language brand or community from the ground up.
• Experience with creator/influencer marketing and collaborations.
• Experience in healthcare, mental health, consumer internet, education or other high-trust categories.
• A strong personal understanding of Tamil social‑media culture and creator ecosystems.

Success in This Role Looks Like

A growing Tamil audience that actively engages with the brand, consistently improving organic reach and engagement, a recognisable Tamil content identity, repeatable content formats that perform, and campaigns that create genuine cultural relevance rather than simply generating impressions.

Why This Role Matters

Regional audiences deserve content that speaks to them in their own cultural language ,not just content translated into their language. As the Tamil Marketing Lead, you will have the opportunity to shape how the brand shows up for millions of Tamil-speaking people and build a distinctive regional content engine from the ground up. communication, and ownership skills.