Tamil Marketing Lead

Oppam Wellness Private Limited; Kozhikode district; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Oppam Wellness Pvt. Ltd. is seeking a Tamil Organic Marketing Lead to build and grow our Tamil-speaking audience. You will own the Tamil organic content strategy, identify resonant topics, and create native, non-translated content across social platforms. The role blends culture, content, community and growth.

You will lead campaigns, collaborate with writers and creators, and use data to continuously improve reach and engagement in Kerala and beyond.

Qualifications

• 2–5 years of experience in organic marketing, social media, content marketing or community roles.
• Strong understanding of Tamil language, culture and digital audience behaviour.
• Excellent Tamil copywriting and communication skills, with strong English communication.
• Sharp instinct for content that stops scrolling and sparks conversations.
• Strong understanding of Instagram, YouTube and social-media formats/algorithms.
• Comfortable using content analytics to guide decisions.
• Ability to lead projects independently with cross-functional teams.
• High curiosity and cultural awareness to turn observations into content ideas.

Responsibilities

• Own and execute Tamil organic marketing strategy across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
• Develop Tamil content pillars, formats, series, and campaigns native to Tamil internet culture.
• Identify content opportunities through cultural insights from Tamil cinema, memes and trends.
• Drive reach, engagement, followers, shares, and community growth through organic channels.
• Collaborate with writers, designers, editors, creators and experts to publish content.
• Foster an active Tamil audience through comments, collaborations and community-led content.
• Track performance and iterate strategy based on data and audience response.
• Develop creator collaborations and culturally relevant activations for organic visibility.

Skills

Organic marketing

Social media

Content marketing

Community building

Tamil language

Job description

Company: Oppam Wellness Pvt. Ltd. ( oppam.com )

About Oppam

Oppam is Kerala's first 24/7 online counselling platform, having delivered 50,000+ therapy hours. We're building the technology backbone that connects clients with therapists reliably, privately, and at scale — across Malayalam, Tamil, and other languages.

About the Role

We are looking for a Tamil Organic Marketing Lead to build and grow our organic presence across Tamil-speaking audiences. This role sits at the intersection of culture, content, community and growth. You will own the Tamil organic content strategy, identify what resonates with the audience, and turn cultural insights into content that people want to watch, share and talk about.

What You'll Own

Tamil organic strategy: Build and execute the organic marketing strategy across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.

Content direction: Develop content pillars, formats, series and campaigns that feel native to Tamil internet culture rather than translated marketing.

Cultural insight: Stay deeply plugged into Tamil cinema, memes, conversations, creators, trends and audience behaviour to identify content opportunities early.

Growth: Drive reach, engagement, followers, shares, saves, community growth and meaningful brand discovery through organic channels.

Content execution: Work closely with writers, designers, editors, creators and subject-matter experts to take ideas from concept to publish-ready content.

Community: Build an active relationship with the Tamil audience through comments, conversations, collaborations and community-led content.

Performance: Track content performance, identify patterns and continuously improve the strategy based on data and audience response.

Campaigns & collaborations: Develop creator collaborations, topical campaigns and culturally relevant activations that can earn organic attention

What We're Looking For

2–5 years of experience in organic marketing, social media, content marketing, community or a closely related role.

Strong understanding of Tamil language, culture and digital audience behaviour.

Excellent Tamil copywriting and communication skills, with strong English communication skills.

A sharp instinct for what will make people stop scrolling, share something with a friend or start a conversation.

Strong understanding of Instagram, YouTube and social-media content formats and algorithms.

Comfortable using content analytics and performance data to make decisions.

Ability to lead projects independently while working closely with creative and cross-functional teams.

High curiosity, strong cultural awareness and the ability to turn everyday observations into content ideas.

What We're Looking For

Experience building a regional-language brand or community from the ground up.

Experience with creator/influencer marketing and collaborations.

Experience in healthcare, mental health, consumer internet, education or other high-trust categories.

A strong personal understanding of Tamil social-media culture and creator ecosystems

Success in This Role Looks Like

A growing Tamil audience that actively engages with the brand, consistently improving organic reach and engagement, a recognisable Tamil content identity, repeatable content formats that perform, and campaigns that create genuine cultural relevance rather than simply generating impressions.

Why This Role Matters

Regional audiences deserve content that speaks to them in their own cultural language—not just content translated into their language. As the Tamil Organic Marketing Lead, you will have the opportunity to shape how the brand shows up for millions of Tamil-speaking people and build a distinctive regional content engine from the ground up.