Marketing Lead New Gurugram

Economist Group; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Private health insurance

Pension plan

Employee assistance program

Work From Anywhere (up to 25 days)

Job summary

The Economist Group is seeking a senior events marketer to craft attendee marketing strategies and execute campaigns for three annual events. You will lead email, digital and social initiatives, and report on optimization efforts to drive event success.

The role operates in a hybrid pattern with 3+ days in-office, and a focus on data-driven campaigns across B2B conferences, leveraging 360 digital strategies and marketing automation platforms.

Qualifications

• 5+ years of experience in a senior events marketing role.
• Excellent written and oral communication skills.
• Strong knowledge of B2B conferences and events industry.
• Experience with 360 digital campaigns (PPC, programmatic, SEO, social).
• Experience with email marketing and marketing automation platforms (Eloqua/Adestra).
• Proficiency in website CMS, HTML; WordPress a plus.

Responsibilities

• Strategy: conceive, present and execute innovative marketing strategies.
• Event Execution: develop and run campaigns for three events annually (email, social, digital, invitations).
• Campaign management: analyze data to optimize campaigns and meet KPIs.

Skills

Senior events marketing

360 digital campaigns

Email marketing

Marketing automation

PPC/SEO/social media

CMS/HTML

WordPress

Data analysis

Excellent communication

Tools

Eloqua

Adestra

WordPress

Job description

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education- we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision‑makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs from the world’s leading companies to exchange innovative strategies, best practice and expert opinion – either face‑to‑face or online. We are looking for a senior events marketer to create attendee marketing strategies, execute all campaigns including email, digital and social and display a continued commitment to reporting and optimizations to ensure event success.

How will you contribute:

• Strategy - Concept, present and execute innovative marketing strategies
• Event Execution - Develop and implement the events’ marketing campaigns for three events, annually. Typical campaigns include email marketing, social media, digital advertising and one-to-one high end invitation processes.
• Campaign management - Increase campaign efficiency through responsible and thoughtful data analysis to create meaningful optimizations that result in meeting all event KPIs

The ideal skills for this role are:

• Proven relevant strategic marketing experience
• 5+ years of experience in a senior events marketing role
• Excellent written and oral skills
• Excellent knowledge of the events industry specifically B2B conferences
• Excellent understanding and experience working with 360 digital campaigns including PPC, programmatic, SEO, social media marketing etc.
• Excellent knowledge of email marketing and marketing automation platforms
• Experience working with website CMS, html and digital platforms. wordpress a plus
• Experience of email marketing Eloqua and Adestra a plus
• High level of numeracy, literacy and proficient at writing high quality marketing copy

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

We are committed to building and retaining a diverse and inclusive workforce.