Marketing Director

Experian

Mumbai

On-site

INR 4,000,000 - 6,000,000

Full time

8 hours ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Great compensation package

Discretionary bonus plan

Pension, health & life insurance

25 days annual leave + holidays

Role Location: Mumbai

Equal opportunity employer

Job summary

Experian India seeks a Marketing Director to own the end-to-end marketing agenda, driving brand, product go-to-market, pipeline and consumer growth. Lead a hands-on team and partner with MDs and business leaders to translate data, analytics and technology into credible market narratives.

This is a commercially accountable, full-funnel leadership role with strong emphasis on strategy, prioritisation and execution across digital, brand, partnerships and events. Mumbai-based role.

Qualifications

14–16 years of marketing experience with senior leadership.
Strong blend of B2B and B2C/D2C marketing in fintech, payments, BFSI, information services or tech.
Track record in product marketing, go-to-market and lead generation.
Experience building brand through partnerships, events and ecosystems.
Sharp prioritisation with efficient use of marketing investment.
Proven ability to manage PR, agencies, budgets and suppliers.

Responsibilities

Define and lead annual and multi-year marketing strategy aligned to priorities.
Translate objectives into integrated plan across B2B, consumer, digital, comms and events.
Position the brand across corporate, B2B and consumer audiences through owned/earned/paid channels.
Develop messaging and positioning for credit, analytics, decisioning and identity products.
Deliver go-to-market campaigns with Product and Sales teams.
Collaborate with Sales to build lead-gen, ABM and vertical campaigns.
Create client content, case studies and sales enablement tools.
Lead digital growth: websites, social, newsletters; measure and optimise.

Skills

Marketing leadership

B2B/B2C marketing

Lead generation

Brand partnerships

Digital marketing

PR management

Education

MBA or marketing qualification

Tools

CRM tools

Marketing automation

Job description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Company Description

Job Description

Experian India helps lenders, fintechs and enterprises make better decisions through data, analytics, decisioning, fraud and identity solutions, and helps millions of Indians understand and improve their credit health.

The Marketing Director is a high-profile and influential role, important to our next phase of growth in India. You will lead the end-to-end marketing agenda: building the brand, taking products to market, driving pipeline and consumer growth, and shaping how the industry sees us.

This is not a conventional communications role. It is a commercially accountable, full-funnel leadership role for a hands-on leader who combines strategic clarity with thoughtful prioritisation.

WHY THIS ROLE IS IMPORTANT TO US

Shape a trusted brand in one of the world's fastest-growing credit and digital-finance markets.

Lead B2B and consumer marketing under one remit, a breadth of scope few marketing roles offer.

Make a direct, visible impact on business performance, working closely with the Managing Director and business leaders.

Turn complex data, credit and analytics topics into stories that matter to businesses, regulators and consumers.

Build and lead your own marketing function, with real ownership and room to grow as a marketing leader.

Work That Matters – What You'll Be Doing

Marketing strategy and leadership

Define and lead the annual and multi-year marketing strategy, aligned to business priorities.

Translate business objectives into one integrated plan across B2B, consumer, digital, communications and events, with clear priorities, investment choices and KPIs.

Brand, market positioning and partnerships

Position the brand as the clear market leader in its sector across corporate, B2B and consumer audiences, through owned, earned and paid channels.

Build recognition beyond the traditional credit bureau identity, as a data, analytics and technology partner.

Build brand and customer experiences with ecosystem partners, extending the brand through co-marketing and strategic collaborations.

Brand marketing, product marketing and go-to-market

Develop brand value propositions, messaging and positioning across credit, analytics, decisioning, fraud and identity product lines.

Deliver integrated go-to-market campaigns for new products, with Product and Sales teams.

Work closely with Sales to build a scalable, end-to-end lead-generation process, account-based and vertical campaigns, and nurture programmes that drive pipeline and customer advocacy.

Create client-facing content and sales enablement, including brochures, case studies, reference programmes and sales training.

Digital marketing and growth

Lead a digital-first marketing strategy covering websites, social media, online campaigns and digital communications such as newsletters and blogs.

Increase traffic, usability, lead capture and engagement, using CRM and marketing-automation tools to measure and optimise performance.

PR, communications and reputation

Define the PR strategy and lead media relations, executive visibility and leadership positioning across business, financial, technology and mainstream media.

Own issues and crisis communications, protecting trust and reputation in a highly regulated, data-intensive environment.

Partner on internal communications so colleagues feel informed and connected to the strategy.

Thought leadership, industry engagement and events

Build data-led thought-leadership platforms, such as reports, whitepapers and market insights, that turn proprietary data into credible industry narratives.

Strengthen relationships with industry bodies, associations, regulators and financial institutions across the credit and financial-services ecosystem.

Own the event and conference calendar and end-to-to-delivery, aligning sales and marketing on objectives, and evaluate results to improve continuously.

Agencies, budget and team

Own and optimise the marketing budget against commercial outcomes, making every rupee work hard.

Select and manage PR, digital, creative, media and event agencies against clear scopes and performance standards.

Lead, coach and grow a high-performing marketing team, working across Sales, Product, Technology, Legal and Compliance, Risk and Finance.

Qualifications

WHAT YOU'LL NEED TO BRING TO THE ROLE

14–16 years of marketing experience, including senior leadership of marketing teams.

A genuine blend of B2B and B2C/D2C marketing, ideally in organisations that run both models, such as fintech, payments, BFSI, information services or technology.

A strong track record in B2B product marketing, go-to-market and lead generation for data, technology or financial products.

Experience building brand through partnerships, events and ecosystem collaborations.

Proven ability to deliver results through sharp prioritisation and efficient use of marketing investment.

Strong digital marketing grounding, including social, CRM and marketing-automation tools.

Experience managing PR and marketing agencies, budgets and suppliers.

Great to have

Experience in credit information, lending or BFSI, including responsible consumer communication.

Established relationships with industry bodies, media and agencies in India.

Experience in issues and crisis communications in a regulated environment.

MBA or a professional qualification in marketing.

Additional Information

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affiantive Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits/Perks