Marketing Intern

Institute For Academic Excellence; Hyderabad; On-site; INR 201,000 - 268,000; Part time

Benefits offered by this job

Pre‑Placement Offer (PPO)

Certificate of Internship

Letter of Recommendation

Job summary

Institute For Academic Excellence (IAE) Hyderabad invites a Business Development Intern to work with the senior marketing team. You’ll map market segments, initiate institutional outreach, and nurture early B2B relationships with HEIs.

This hands-on role offers enterprise exposure and a pathway to a full-time career at IAE. You will support outreach, collateral preparation, and coordination of institutional events, with local travel as needed.

Qualifications

• Current 4th‑year student pursuing a Graduate or Postgraduate degree (BBA/ MBA) with specialization in Marketing.
• Excellent communication skills in English (written and verbal).
• No prior experience required; internship in sales, event management, or campus ambassador roles is a plus.

Responsibilities

• Identify target institutions including universities, autonomous colleges, and engineering/professional campuses within the assigned territory.
• Map key stakeholders by researching and identifying decision‑makers like Vice Chancellors, Directors, Registrars, and Deans.
• Maintain database hygiene by organizing and updating the CRM system with accurate institutional data.
• Initiate cold outreach through structured email campaigns, LinkedIn networking, and telephonic conversations to pitch IAEs offerings.
• Secure introductory meetings for the BDM and Marketing Executive teams with senior academic leaders.
• Assist in collateral preparation by tailoring presentations, proposals, and marketing kits.
• Participate in institutional pitches alongside senior managers, taking notes and capturing client requirements.
• Coordinate academic events such as webinars, roundtables, and university networks.
• Follow up systematically with prospective leads to keep engagement active during long B2B sales cycles.

Skills

Lead generation

Market research

Cold outreach

CRM usage

Education

BBA/MBA (Marketing)

Tools

MS Excel

PowerPoint

Google Workspace

Job description

Role Purpose

Support the strategic growth of IAE's institutional client base by assisting the senior marketing team in driving the Consulting, Advisory, and Technology Solutions portfolio. As a Business Development Intern, you will work closely with the Business Development Manager (BDM) to map market segments, initiate institutional outreach, and nurture early-stage B2B relationships with Higher Education Institutions (HEIs). This role offers hands‑on enterprise-level corporate exposure and a direct pathway to a full-time career at IAE.

Key Responsibilities

Market Research & Lead Generation

• Identify target institutions including universities, autonomous colleges, and engineering/professional campuses within the assigned territory.
• Map key stakeholders by researching and identifying decision‑makers like Vice Chancellors, Directors, Registrars, and Deans.
• Maintain database hygiene by organizing and updating the client relationship management (CRM) system with accurate institutional data.

Outreach & Pipeline Support

• Initiate cold outreach through structured email campaigns, LinkedIn networking, and telephonic conversations to pitch IAEs offerings.
• Secure introductory meetings for the BDM and Marketing Executive teams with senior academic leaders.
• Assist in collateral preparation by tailoring presentations, proposals, and marketing kits to match the specific needs of targeted colleges.

On‑Ground Engagement & Coordination

• Participate in institutional pitches alongside senior managers, taking detailed notes and capturing client requirements.
• Coordinate academic events such as webinars, roundtables, and university networks to showcase IAE's domain expertise.
• Follow up systematically with prospective leads to keep the engagement active during long B2B sales cycles.

Required Qualification & Eligibility

• Current 4th‑year student pursuing a Graduate or Postgraduate degree (BBA/ MBA) with specialization in Marketing.
• Excellent communication skills in English (written and verbal) to confidently engage with senior academic stakeholders.
• No prior experience required, though any previous internship in sales, event management, or campus ambassador roles is a strong plus.
• Willingness to travel locally within the region for institutional visits and meetings.

Desired Skills & Competencies

• High energy and persistence to navigate initial rejections during cold outreach.
• Strong research skills using LinkedIn, college websites, and directories to unearth key structural data.
• Basic command over tools like Microsoft Excel, PowerPoint, and Google Workspace.
• Adaptable learner eager to understand the regulatory and compliance ecosystem of Indian higher education.

Key Performance Indicators (KPIs)

• Number of qualified leads successfully verified and added to the pipeline weekly.
• Introductory meetings booked for the BDM/Senior Leadership team.
• Outreach volume metrics including call connectivity and email open/response rates.
• Accuracy and timely upkeep of assigned market research data.

What’s in It for you?

• Competitive monthly stipend with performance‑linked incentives.
• Pre‑Placement Offer (PPO) opportunities for top performers upon graduation.
• Direct mentorship from seasoned B2B corporate leaders and education consultants.
• Certificate of Internship and a formal Letter of Recommendation.