Marketing Executive

Institute For Academic Excellence; Hyderabad; On-site; INR 300,000 - 480,000; Full time

Job summary

Institute For Academic Excellence is seeking a Marketing Executive (B2B Higher Education sector) to grow its institutional client base across consulting, advisory and technology solutions. You will lead field outreach, conduct campus and virtual meetings with academic decision-makers, and present tailored proposals to Principals, Deans, Registrars, and Department Heads.

2–4 years of B2B sales or business development in HEI/EdTech, a Marketing degree (MBA preferred), and willingness to travel

Qualifications

• Education in Marketing, Business Administration, or related field.
• 2–4 years of B2B sales, field marketing, or business development experience.
• Experience in Higher Education consulting or EdTech is preferred.
• Proven track record of meeting sales targets and managing client relationships.
• Compensation range 3.0 LPA – 4.80 LPA with no cap for deserving candidates.

Responsibilities

• Qualify leads and prospect across universities and colleges.
• Own a sales pipeline and revenue quota for mid-tier accounts.
• Document proposals and coordinate with SMEs for technical/regulatory deep-dives.
• Represent IAEs at events to build brand visibility.

Skills

Consultative Selling

Presentation Skills

CRM & Excel

Mobility

Education

BBA / MBA preferred

Tools

CRM

MS Excel

PowerPoint

Job description

Job Description: Marketing Executive (B2B Higher Education Sector)

• Position: Marketing Executive
• Department: Marketing
• Reports to: Business Development Manager (BDM)
• Location: Hyderabad (with frequent domestic travel)
• Employment Type: Full-Time

Role Purpose

Drive the expansion of IAEs institutional client base across its Consulting & Advisory and Technology Solutions portfolio. Positioned between entry-level outreach and senior strategic closing, this role is responsible for executing field sales, conducting institutional presentations, nurturing mid-market B2B pipelines, and converting qualified prospects into long-term Higher Education Institution (HEI) partners.

Key Responsibilities

Lead Qualification & Field Execution

• Qualify incoming leads generated by the Marketing Intern team and conduct independent territory prospecting across universities, autonomous colleges, and engineering/professional institutions.
• Conduct on-campus visits and virtual discovery meetings with academic decision-makers (Principals, Deans, Registrars, and Department Heads) to assess institutional pain points.
• Deliver compelling product and service pitchespartnering with Subject Matter Experts (SMEs) when technical or regulatory deep-dives are required.

Pipeline Management & Deal Closure

• Own and manage an individual sales pipeline and revenue quota for mid-tier institutional accounts, while supporting the BDM on complex, multi-campus Tier-1 negotiations.
• Draft customized commercial proposals, scope-of-work documents, and tailored presentation decks aligned with client needs.
• Drive consistent follow-ups across long B2B sales cycles to ensure high conversion rates from discovery to contract signing.

Team Coordination & Reporting

• Guide and review the day-to-day outreach cadence and CRM data hygiene of assigned Marketing Interns.
• Maintain accurate, real-time tracking of field activities, meeting outcomes, and sales forecasts in the CRM for weekly BDM reviews.
• Represent IAE at regional education conclaves, seminars, webinars, and industry networking events to build brand visibility.

Required Qualification & Experience

• Education: Graduate or Postgraduate (BBA / MBA preferred) in Marketing, Business Administration, or a related discipline.
• Experience: 2–4 years of B2B sales, field marketing, or business development experience.
• Industry Background: Prior experience in Higher Education consulting, accreditation/compliance services, or EdTech institutional sales is strongly preferred.
• Compensation: 3.0 LPA – 4.80 LPA (The upper limit is flexible, with no cap for deserving candidates)
• Proven track record of meeting or exceeding individual sales targets and managing client relationships.

Desired Skills & Competencies

• Consultative Selling: Ability to understand academic workflows, accreditation needs (e.g., NAAC/NBA), and institutional challenges rather than relying on transactional pitching.
• Presentation & Communication: Strong verbal and written English skills with the confidence to engage senior academic leaders.
• Operational Discipline: High proficiency in CRM management, MS Excel, and PowerPoint for proposal building and pipeline reporting.
• Mobility: Willingness to travel extensively across assigned domestic territories for on-ground college visits.

Key Performance Indicators (KPIs)

• Individual revenue and contracts closed against quarterly/annual targets.
• Conversion rate of qualified leads to institutional meetings and final closures.
• Number of on-campus institutional visits and product demos conducted monthly.
• Pipeline accuracy, CRM hygiene, and turnaround time on proposal submissions.