Marketing Executive (North Kolkata)

Ashok Lab; Kolkata District; Presencial; INR 350 000 - 550 000; Tempo integral

Resumo da oferta

Ashok Laboratory Clinical Testing Centre Private Limited in North Kolkata seeks a Marketing Executive to drive growth through doctor visits, clinics, and franchise development.

Minimum 1 year of healthcare marketing experience, strong communication, and ability to build referral networks. Bengali/Hindi/English preferred; MS Office and digital tools usage expected.

Qualificações

• Minimum 1 year of relevant experience in healthcare marketing or related service industry.
• Ability to visit doctors, clinics, nursing homes for promotion and referrals.
• Excellent communication and interpersonal skills with multi-language comfort.

Responsabilidades

• Regularly visit doctors, clinics, nursing homes across North Kolkata to promote Ashok Laboratory's services.
• Identify and engage prospective franchisee owners for North Kolkata expansion.
• Generate new business opportunities through market development and client acquisition.
• Assess market potential and develop strategic expansion plans for services and franchise network.
• Coordinate logistics to ensure efficient service delivery and growth.
• Maintain professional appearance and strong follow-up with stakeholders.
• Communicate effectively in Bengali, Hindi, and English; strong telephonic and digital outreach.

Conhecimentos

Communication

Interpersonal skills

Multilingual (Bengali/Hindi/English)

MS Office

Digital communication

Networking/Relationship management

Negotiation

Telephonic communication

Ferramentas

MS Office

Descrição da oferta de emprego

Marketing Executive (North Kolkata)

Department - Marketing

Reporting To - Marketing Manager, PRO

Work Experience

Minimum 1 year of relevant experience in a similar role within the healthcare, diagnostic, hospital, pharmaceutical, or related service industry. Candidates having experience in the North Kolkata mark

Job Purpose

To support the growth and expansion of Ashok Laboratory's diagnostic services and business operations across North Kolkata through effective relationship management, business development initiatives, and market expansion activities.

Key Relationship

Patients, Doctors, Consultants, Clients, Franchisee Heads, Functional Heads, Materials Department, HR Department, and Finance Department.

Main Responsibility

• To regularly visit doctors, clinics, nursing homes, and healthcare professionals across North Kolkata for promotion of Ashok Laboratory's services and strengthening referral relationships.
• To identify, approach, and engage prospective franchisee owners and business partners for establishing and expanding Ashok Laboratory franchise operations in North Kolkata.
• To generate new business opportunities through market development, client acquisition, networking, and relationship-building activities.
• To assess market potential and develop strategic plans for the expansion of Ashok Laboratory's services, collection centres, and franchise network in North Kolkata.
• To coordinate and support logistics planning and operational requirements to ensure efficient service delivery and business growth in the designated territory.
• Professional appearance and presentable personality.
• Excellent communication and interpersonal skills with proficiency in multiple languages (Bengali, Hindi, and English preferred).
• Strong organizational skills and work efficiency.
• Patience, customer-centric attitude, and willingness to assist clients and stakeholders.
• Computer proficiency, including MS Office and digital communication tools.
• Effective telephonic communication and follow-up skills.
• Strong problem-solving ability and decision-making skills.
• Ability to work independently while achieving business objectives and targets.

ASHOK LABORATORY CLINICAL TESTING CENTRE PRIVATE LIMITED