Marketing Executive

AK Computer Academy; Sriperumbudur; On-site; INR 350,000 - 600,000; Full time

Job summary

AK Computer Academy in Sriperumbudur is seeking a full-time Marketing Executive to develop and execute marketing plans for promoting courses and services. You will conduct market research, identify target audiences, coordinate campaigns, and support sales through lead generation and follow-up.

Role requires on-site work in Sriperumbudur, collaboration with academic and administrative teams, and basic proficiency in digital marketing tools and social media platforms.

Qualifications

• Diploma or degree in Marketing, Business, Communications or a related field.
• Experience in education or training services marketing is beneficial.
• Ability to work on-site in Sriperumbudur and collaborate with cross-functional teams.
• Basic proficiency in digital marketing tools and social media platforms is an advantage.

Responsibilities

• Develop and execute marketing plans to promote courses and services.
• Conduct market research to identify target audiences and demand.
• Coordinate promotional campaigns and track performance metrics.
• Support admissions through lead generation and follow-up activities.
• Create marketing materials and manage local outreach with learners and partners.

Skills

Market planning

Market research

Communication

Sales & marketing

Digital marketing tools

Education

Marketing/Business/Communications degree or diploma

Job description

Company Description AK Computer Academy is an education and training institution focused on developing practical computer skills for students and professionals. The academy offers a range of technology and computer-related courses designed to improve employability and digital proficiency. It emphasizes accessible, high-quality instruction and a supportive learning environment. The team works closely with local communities and organizations to help learners build relevant skills for today’s job market.

Role Description This is a full-time, on-site Marketing Executive role based in Sriperumbudur. The Marketing Executive will develop and execute marketing plans to promote AK Computer Academy’s courses and services, including offline and digital initiatives. Daily responsibilities include conducting market research, identifying target audiences, coordinating promotional campaigns, and supporting sales efforts through lead generation and follow-up. The role involves creating marketing materials, managing local outreach activities, maintaining effective communication with prospective learners and partners, and tracking campaign performance. The Marketing Executive will collaborate with the academic and administrative teams to align marketing activities with institutional goals.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design and implement effective promotional strategies.
• Candidates should possess skills in Market Research to analyze local demand, competitor activity, and learner preferences.
• Candidates should possess strong Communication skills to engage prospective students, partners, and internal teams.
• Candidates should possess Sales and Marketing skills to drive admissions, manage leads, and support enrollment targets.
• Relevant experience in education or training services marketing is beneficial.
• Ability to work on-site in Sriperumbudur and collaborate with cross-functional teams.
• Basic proficiency in digital marketing tools and social media platforms is an advantage.
• A diploma or degree in Marketing, Business, Communications, or a related field is preferred.