Marketing Executive

Zohorecruit; Puducherry; On-site; INR 250,000 - 400,000; Full time

Job summary

Sisco Jobs, on behalf of our client in Pondicherry, is seeking a Marketing Executive to drive local marketing efforts for automobile products. You will generate and manage leads, follow up with inquiries, and coordinate with sales to boost conversions.

Requirements include 1 year in marketing or sales-support roles and a Bachelor's degree (marketing-related preferred). Automotive exposure is a plus; digital marketing or CRM certification is beneficial.

Qualifications

• 1 year of work experience in marketing, lead generation or field marketing.
• Automotive industry exposure is advantageous.
• Bachelor's degree; preferred marketing-related degrees and digital CRM certs.

Responsibilities

• Execute marketing activities to promote automobile products and services in the assigned market.
• Generate prospective customer leads through field activities, campaigns, referrals, and digital channels.
• Follow up with enquiries and coordinate with the sales team to improve lead conversions.
• Assist in planning and executing promotional campaigns, events, and local marketing activities.
• Maintain customer and prospect information accurately in CRM or lead-tracking systems.
• Conduct local market research and monitor competitor promotions, pricing, and customer trends.
• Track campaign responses, enquiries, and lead conversion performance.
• Build relationships with prospective customers and support showroom or sales promotional initiatives.

Skills

Lead generation

Marketing campaign execution

Customer follow-up

CRM & lead tracking

Market research

Education

Bachelor's degree

BBA/B.Com/B.Sc or related Marketing

Tools

CRM software

Lead tracking tools

Job description

Pondicherry, India | Posted on 26/09/2026

We are Sisco Jobs, a recruitment consultancy based in Trichy, Tamil Nadu. We are hiring on behalf of our client for the position of Marketing Executive in Pondicherry, Puducherry. Our client is a reputed organization in the Automotive sector seeking skilled, motivated professionals. If you meet the requirements below, apply early as positions are limited.

Key Responsibilities

Execute marketing activities to promote automobile products and services in the assigned market.

Generate prospective customer leads through field activities, campaigns, referrals, and digital channels.

Follow up with enquiries and coordinate with the sales team to improve lead conversions.

Assist in planning and executing promotional campaigns, events, and local marketing activities.

Maintain customer and prospect information accurately in CRM or lead-tracking systems.

Conduct local market research and monitor competitor promotions, pricing, and customer trends.

Track campaign responses, enquiries, and lead conversion performance.

Build relationships with prospective customers and support showroom or sales promotional initiatives.

Required Skills

Lead Generation: Ability to identify and develop prospective customer leads through multiple marketing channels.

Marketing Campaign Execution: Understanding of promotional activities, campaigns, and customer acquisition.

Customer Follow-up: Ability to manage enquiries and systematically follow up with prospects.

CRM & Lead Tracking: Working knowledge of maintaining customer information and lead status.

Market Research: Ability to understand local market conditions, customer preferences, and competitor activities.

Preferred Skills

Automobile industry exposure

Digital and social media marketing knowledge

Experience supporting sales or showroom promotional campaigns

Work Experience Requirements

The position requires 1 year of work experience . Candidates with experience in marketing, lead generation, customer acquisition, field marketing, or sales-support activities are relevant to the role. Automotive industry exposure would be an advantage.

Education

Minimum: Typical qualification — Any Bachelor's Degree

Preferred: Typical — BBA/B.Com/B.Sc or qualification related to Marketing

Additional: Digital Marketing or CRM certification would be an advantage