Marketing Executive

Isprava Group; Oxel; On-site; INR 600,000 - 900,000; Full time

Job summary

Isprava Group seeks a dynamic marketing professional to lead content strategy and luxury storytelling for our villa brand. You will drive social media, influencer collaborations, and on-site shoots to showcase premium properties and experiences.

Responsibilities include creating captivating content, managing collaborations, and coordinating events, all while maintaining the brand’s luxury positioning. 5-day workweek with on-site shoots and travel as needed.

Qualifications

• 0-4 years in content creation, influencer marketing or social media.
• Hands-on filming and editing reels/videos.
• Deep understanding of luxury lifestyle aesthetics and trends.
• Strong network of influencers/content creators is a plus.
• Willingness to travel for shoots/events at villas.

Responsibilities

• Conceptualize, shoot, and edit content for Instagram, Facebook, YouTube, and more.
• Plan and manage a consistent content calendar aligned with brand voice and campaigns.
• Identify and onboard influencers, negotiate terms, and manage deliverables.
• Coordinate photo/video shoots and influencer visits at villa properties; manage on-ground logistics.
• Monitor engagement and collaborate with internal teams for integrated campaigns.
• Oversee vendor relationships and ensure high-quality execution of marketing initiatives.
• Assist in providing exclusive brand experiences to homeowners and guests.

Skills

Content creation

Social media

Influencer marketing

Video editing

Brand storytelling

Tools

Final Cut Pro

InShot

Adobe Premiere

Canva

Job description

Location: Siolim, Goa

Department: Marketing & Brand Communications

Reports to: Marketing Manager

Role Overview:

We are looking for a dynamic and creative marketing professional to lead our brand's content strategy and drive visibility through engaging digital storytelling. This role combines social media expertise, influencer collaborations, content production, and event coordination, all aligned with the luxury positioning of our villa brand.

Key Responsibilities:

Content Creation & Social Media

• Conceptualize, shoot, and edit engaging Instagram Reels, stories, videos, and photo content across platforms (Instagram, Facebook, YouTube, etc.).
• Plan and manage a consistent content calendar aligned with the brand voice and seasonal campaigns.
• Craft visually stunning and unique content showcasing luxury villas, lifestyle, and experiences.

Influencer & Brand Collaborations

• Identify and onboard relevant influencers, creators, and brand partners that align with the luxury brand image.
• Manage influencer outreach, negotiation, briefing, and deliverables.
• Track campaign performance and compile reports on ROI and engagement metrics.

Event & Shoot Management

• Coordinate and oversee photo shoots, video shoots, and influencer visits at villa properties.
• Manage logistics, styling, crew, and ensure smooth on-ground execution.
• Organize and manage exclusive brand events or influencer stays to promote property launches or seasonal campaigns.

Community & Brand Engagement

• Monitor social media engagement, respond to comments/messages, and foster community building.
• Stay updated with current trends, sounds, and formats to keep content fresh and engaging.
• Collaborate with internal teams (design, marketing, sales) for integrated campaign execution.

Vendor & Stakeholder Management

1. Manage vendor relationships, ensuring high-quality execution of marketing initiatives.
2. Act as the key point of contact for local partners, ensuring alignment with brand values for gifting
3. Work closely with internal teams to ensure consistency in brand communication.

Customer Experience (CX) & Handover Management

1. Assist in home handovers, ensuring a seamless luxury experience for homeowners.
2. Curate and manage viewing gifts, ensuring high-quality, thoughtful selections.
3. Enhance overall customer engagement by delivering a personalized brand experience.

Requirements:

• 0-4 years of experience in content creation, influencer marketing, or social media.
• Strong hands-on experience in filming, editing reels/videos, and using editing tools (like Final Cut Pro, InShot, Adobe Premiere, Canva, etc.).
• Deep understanding of luxury lifestyle aesthetics and current digital trends.
• Strong network of influencers/content creators in the travel, lifestyle, or luxury segment is a plus.
• Excellent communication and organizational skills.
• Willingness to travel and work on-location for shoots or events at villas.

Why Join Us?

• Work with a premium, lifestyle-focused brand in the luxury real estate space.
• Creative freedom to shape the brands digital identity.
• Opportunity to work on high-impact campaigns and elite influencer collaborations.

Working Days: 5 Days | Rotational weekoff