Marketing Executive

Saburi Ply; New Town; On-site; INR 250,000 - 450,000; Full time

Job summary

Saburi Ply is seeking a creative Marketing Executive (BTL) to strengthen brand visibility and support sales through engaging Below-The-Line marketing initiatives. The role involves planning and executing promotional campaigns, dealer engagement activities, and on-ground programs across assigned markets.

The ideal candidate has 1–4 years of BTL marketing experience, preferably in plywood/laminates/building materials, with strong event coordination and vendor management skills.

Qualifications

• Experience in BTL marketing and field activation.

Responsibilities

• Plan and execute BTL marketing activities across assigned markets.
• Organize dealer meets, carpenter meets, contractor meets, and retailer engagement programs.
• Coordinate product launches, exhibitions, roadshows, and promotional campaigns.
• Work closely with the sales team to execute market activation initiatives.
• Coordinate with vendors, agencies, and event partners to ensure timely execution.
• Manage branding materials including banners, standees, brochures, merchandise, and promotional kits.
• Monitor campaign effectiveness and prepare post-event reports.
• Ensure brand visibility across dealer outlets and retail touchpoints.
• Maintain inventory of marketing collateral and promotional materials.
• Support digital marketing and social media campaigns whenever required.
• Travel across assigned territories for marketing activities.

Skills

BTL Marketing

Event Planning & Execution

Dealer & Retail Activation

Brand Promotion

Vendor Management

Marketing Campaign Management

Market Research

Promotional Material Management

Coordination & Communication

Budget Tracking

MS Excel

PowerPoint

Time Management

Problem Solving

Team Collaboration

Tools

MS Excel

PowerPoint

Job description

About the Role

Saburi Ply is looking for a creative, energetic, and execution-focused Marketing Executive (BTL) to strengthen brand visibility and support sales through impactful Below-The-Line (BTL) marketing initiatives. The ideal candidate should have hands-on experience in planning and executing promotional campaigns, dealer engagement activities, and on-ground marketing programs.

Key Responsibilities

• Plan and execute BTL marketing activities across assigned markets.
• Organize dealer meets, carpenter meets, contractor meets, and retailer engagement programs.
• Coordinate product launches, exhibitions, roadshows, and promotional campaigns.
• Work closely with the sales team to execute market activation initiatives.
• Coordinate with vendors, agencies, and event partners to ensure timely execution.
• Manage branding materials including banners, standees, brochures, merchandise, and promotional kits.
• Monitor campaign effectiveness and prepare post-event reports.
• Ensure brand visibility across dealer outlets and retail touchpoints.
• Maintain inventory of marketing collateral and promotional materials.
• Support digital marketing and social media campaigns whenever required.
• Travel across assigned territories for marketing activities.

Requirements

Eligibility Criteria

• Experience: 1–4 years in BTL Marketing.
• Experience in the Plywood, Laminates, Paints, Hardware, Tiles, Sanitaryware, Cement, Steel, FMCG, or Building Materials industry will be preferred.
• Strong event coordination and vendor management skills.
• Excellent communication and interpersonal skills.
• Creative mindset with strong execution capabilities.
• Proficiency in MS Excel, PowerPoint, and Microsoft Office.
• Willingness to travel for marketing events and promotional activities.

Required Skills

• BTL Marketing
• Event Planning & Execution
• Dealer & Retail Activation
• Brand Promotion
• Vendor Management
• Marketing Campaign Management
• Market Research
• Promotional Material Management
• Coordination & Communication
• Budget Tracking
• MS Excel & PowerPoint
• Time Management
• Problem Solving
• Team Collaboration