Marketing Executive

airpay payment services; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Airpay Payment Services Pvt. Ltd in Mumbai seeks a Junior Executive- Marketing to support content management, campaigns and collateral creation for internal and merchant channels.

You will coordinate with cross-functional teams, manage WordPress blogs, HTML mailers, social content across Facebook, Instagram and LinkedIn, and analyze campaign performance. This fast-paced fintech environment offers growth opportunities, exposure to national and international events, and close collaboration with

Qualifications

• Proficiency in social media management and WordPress.
• Ability to work with diverse merchant segments and handle databases.
• Analytical mindset to track and optimize campaign performance.
• Excellent organizational, multitasking and communication skills.

Responsibilities

• Content Management: Schedule Push Notifications, Carousel Banners, SMS, and Tickers.
• Upload/manage social media content for Facebook, Instagram, LinkedIn.
• Create/schedule WhatsApp messages for merchants.
• Develop HTML mailers for transacting/non-transacting merchants.
• Create/schedule voice blasts for merchants/customers.

Skills

Social media management

WordPress

HTML mailer creation

Database management

Campaign analytics

Organization & multitasking

Communication with stakeholders

Tools

WordPress

Job description

Job Title: Executive- Marketing

Job Level: Junior

Report to: Harish Tiwari

Department: Marketing

Organization: Airpay Payment Services Pvt. Ltd (https://www.airpay.co.in/)

Location: Mumbai

Key Responsibilities

• Content Management:
  • Schedule Push Notifications (PN), Carousel Banners, SMS, and Tickers.
  • Upload and manage social media content for platforms like Facebook, Instagram, and LinkedIn.
  • Create and schedule WhatsApp messages for internal and external merchants.
  • Develop HTML mailers and schedule them for transacting and non-transacting merchants.
  • Create and schedule voice blasts for merchants and customers.
• Campaign And Blog Management:
  • Create and upload blogs on WordPress websites.
  • Maintain a social media calendar for festivals and events.
  • Execute cross-selling and upselling campaigns for various services.
  • Analyze campaign performance and generate actionable insights.
• Database And Lead Management:
  • Sort and manage acquisition databases.
• Marketing Collaterals:
  • Ensure marketing collaterals (QR stands, stickers, posters) are created, approved, printed, and dispatched.
  • Handle translations for marketing materials and soundbox content.
• Coordination And Stakeholder Management:
  • Coordinate with internal teams (finance, logistics, design, and business leads) and external vendors for smooth campaign execution.
  • Collaborate with the enterprise and vyaapaar teams for merchant support and requirements.
  • Manage communications with printing vendors and agencies for timely delivery of collaterals.
• Event And Calendar Management:
  • Curate and explore opportunities for national and international events or awards.
  • Manage holiday communication calendars for internal and external merchants.

Required Qualifications/Skills

• Proficiency in social media management, WordPress, and HTML-based mailer creation.
• Strong database management skills and ability to work with diverse merchant segments.
• Analytical mindset for tracking and optimizing campaign performance.
• Excellent organizational and multitasking skills with attention to detail.
• Strong communication skills for coordinating with internal teams and external stakeholders.

Travel Requirement

• If required