Marketing Executive

LVMH Group; India; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Moet Hennessy India in Mumbai seeks a Marketing Executive to join the Brand Marketing team. You will work with business stakeholders to translate brand strategy into campaigns, activations and PR that reflect our luxury lineage.

With 3–4 years in brand marketing (luxury/premier FMCG preferred) and an MBA in marketing, you will lead activations, digital initiatives and trade engagement while upholding the brand’s elegance and integrity.

Qualifications

• Experience in brand marketing within luxury or premium FMCG.
• Strong communication and presentation skills across stakeholders.
• Knowledge of digital marketing and PR activities.

Responsibilities

• Brand Strategy and Planning: translate brand strategy into focused plans and priorities.
• Brand Plan Implementation: execute PR/digital plans and manage budgets to maximize ROI.
• Business Assessment: analyse brand performance and prepare reviews for senior management.
• Communication: lead and coordinate marketing communications with internal and external stakeholders.
• New Product Development: contribute to weekly updates and mentor team members.

Skills

Brand marketing

Luxury marketing

Digital campaigns

Education

MBA in marketing

Tools

MS Office

Job description

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

We're thrilled to announce the opening for Marketing Executive position at Moet Hennessy, Mumbai, reporting to the Marketing Manager. As part of the Brand Marketing function, you will be working as a key member of the wider marketing team at Moet Hennessy India. You will always act as a guardian and ambassador for the brand, ensuring that all brand marketing activities respond to the global brand vision of Moet Hennessy and its brands. We are looking for a creative, passionate & execution focused brand marketing professional to take on an exciting journey, working closely with business stakeholders to achieve the organization’s vision.

Job responsibilities

How you will contribute…

Brand Strategy and Planning (Scope: Assisting)

• Translating brand strategy into focused, impactful brand plans & priorities with the Senior Marketing Manager.
• Bring distinctive ideas to life across experiential events, communication campaigns (activations and promotions, etc.) as well as PR-led initiatives
• Deliver on-brand proposals that are creative, innovative, and commercially driven
• Be accountable for specific & focused responsibilities within key brand projects

Brand Plan Implementation (Assisting, Owning)

• Achieve brand desirability objectives and maximize consumer value perception by executing the brands communication roadmap through skilfully crafted assets that are consistent, effective and on-brand. Measure using key performance tools across digital and PR
• Lead, build and execute relevant PR/Digital plan in line with strategic objectives and target audience in partnership with key agencies
• Own assigned A&P budgets, ensuring disciplined investment, timely tracking and proactive recommendations to maximise ROI.
• Drive on trade, off trade activations and marketing plan: Tapping key opportunities in trade, developing new markets ensuring best in class visibility executions.
• Lead development of trade activation; ensure active communication to drive campaigns, activation plans
• In association with Trade Marketing, review customer activation effectiveness basis set SOP and targeted KPIs. Develop post cycle recommendations for future activity
• Lead & oversee all Promo Pack & POSM Management in respect to Maison order deadlines & in market shipment dates, maintaining and deploying. Assess & monitor budget impact on shipment
• Understand P&L and be able to work cohesively with sales team to build profitable growth in line with brand & CTP guidelines
• Own assigned A&P budgets, ensuring disciplined investment, timely tracking and proactive recommendations to maximise ROI.
• Drive commercially sound vendor negotiations, balancing quality, timelines and cost efficiency

Business Assessment (Owning, Assisting)

• Regular analysis and review of brand performance (including trade time), ensuring clear understanding opportunities, threats & competitor strategies
• Prepare Business and brand Review reports and reviews for visiting regional/ global senior management and Maison representatives
• Manage external contracts with key trade: listings, point of sale visibility and merchandising, volume tracking basis activations committed in the contracts
• Track competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets

Communication (Owning)

• Lead project as needed and help write business and marketing plan in collaboration with necessary stakeholder – this could be anything from a Value-Added Pack to a promotional merchandise
• Independently lead communication with internal stakeholders - Maisons, regional teams
• Independently lead and close tasks with external parties, e.g. Activation/Event, Digital and PR agencies and POSM materials production companies, in order to brief and manage promotional and associated materials

New Product Development (Assisting)

• Attend and contribute to weekly team updates and mentor/manage other team members

Profile

We are looking for unique and amazing talent. Join us if you have…

• 3-4 years of strong experience in Brand Marketing preferably with a luxury/Premier FMCG brand
• In depth knowledge of brand planning, Marketing and ROI across advertising and media.
• Good exposure to the digital ecosystem with an understanding and appreciation of luxury marketing
• Exposure to building brands in culture
• Sound working knowledge of MS office tools- Excel, Word, PowerPoint & Outlook
• A natural curiosity and love for the industry; experience within the wines & spirits space preferred
• Good, clear communicator at all levels, with the ability to tailor communication depending on the audience.
• Positive outlook and proactive approach to problem solving, using initiative where required
• WSET Certification is an added advantage
• Education : MBA in marketing
• Language: Excellent written and verbal proficiency in English.

Additional information

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.