Manager - Customer Marketing

ABD Maestro; Kolkata District; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

ABD Maestro Private Limited in India is seeking a seasoned Regional Customer Marketing Manager to drive consumer engagement and regional growth across the East region. You will shape activations, promotions, and visibility strategies for luxury spirits with cross-functional teams.

Lead budgeting, vendor partnerships, and market research to deliver measurable ROI while strengthening brand presence across channels and retail partners.

Qualifications

• 6-8 years of experience in FMCG/FMCD industry.
• Strong branding and retail visibility understanding.
• Excellent stakeholder management and vendor coordination skills.
• Strong analytical and execution capabilities.

Responsibilities

• Drive development and execution of customer marketing initiatives across the East region.
• Monitor field marketing budgets and optimize ROI.
• Develop merchandising strategies with Marketing Managers for the portfolio.
• Identify and manage vendor partnerships for signage, POSM, and branding assets.
• Collaborate with regional sales teams to enhance promotions and measure impact.
• Manage agency relationships and events aligned with brand standards.
• Coordinate market research with Promotions team for consumer insights.
• Foster cross-functional collaboration with Marketing and Sales.
• Lead data management and reporting to Sales Teams and regional heads.

Skills

FMCG/FMCD experience

Stakeholder management

Analytical skills

Execution capabilities

Branding and retail visibility

Job description

ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we're looking for people who can turn great brands into unforgettable experiences.

Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today's India.

Role Purpose

Drive the development and execution of customer marketing initiatives across the East region to achieve sales volume, market share, and distribution objectives while enhancing brand visibility and consumer engagement.

Key Responsibilities

• Monitor and manage field marketing budgets to ensure effective utilization and optimize return on investment.
• Develop and implement merchandising strategies across the region in collaboration with Marketing Managers for the entire product and brand portfolio.
• Identify, develop, and manage vendor partnerships for signage, merchandising equipment, POSM, branding assets, and promotional materials.
• Collaborate closely with regional sales teams to drive the effectiveness of consumer promotions, establish performance benchmarks, and evaluate campaign impact.
• Manage relationships with agencies, key accounts, and event partners to execute consumer and trade activation programs aligned with brand standards.
• Coordinate local market research initiatives in partnership with the Promotions team to gather consumer insights and market intelligence.
• Foster strong cross-functional collaboration, particularly with Marketing and Sales teams, ensuring seamless execution of regional initiatives.
• Participate in regional management discussions and contribute to strategic decision-making.
• Lead data management and reporting related to activations, PR assets, merchandising initiatives, and promotional activities, ensuring timely sharing with Sales Teams, Sales Head, Regional Marketing Manager (RMM), and Regional Head (RH).

Experience & Qualifications

• 6-8 years of experience in FMCG/FMCD industry
• Strong understanding of branding opportunities through:
  • Signage
  • Printing solutions
  • Retail visibility initiatives
• Excellent stakeholder management and vendor coordination skills
• Strong analytical and execution capabilities

Why Join ABD Maestro?

• Be part of India's fast-growing luxury and super-premium spirits business
• Work with iconic brands and industry leaders
• Opportunity to create impactful consumer experiences and drive regional growth