Marketing Executive

DATABEAT; Hyderabad; Presencial; INR 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

DATABEAT is seeking a dynamic Marketing Leader to design and execute data-driven campaigns across digital channels. You will manage the marketing budget, build a high-performing team, and drive lead generation while refining brand messaging and collateral.

The role requires a strong background in digital marketing, analytics, and leadership, with experience in marketing automation and inbound initiatives such as webinars and podcasts. MBA preferred for enhanced strategic scope.

Formación

• Bachelor's degree in Marketing, Business Admin, Communications or related field (MBA preferred).
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital channels (SEO, SEM, social media, content marketing).
• Excellent analytical, problem-solving and communication skills.
• Leadership, interpersonal skills, and ability to work independently and in a team.
• Experience with marketing automation tools is a plus.
• Experience managing a marketing budget is a plus.

Responsabilidades

• Develop and implement a data-driven marketing strategy aligned with business objectives.
• Lead creation and execution of campaigns across digital channels, social media, content, and PR.
• Manage marketing budget and ensure efficient spend across initiatives.
• Build and manage a high-performing marketing team.
• Conduct market research and competitor analysis to identify opportunities.
• Develop and maintain relationships with media partners and influencers.
• Track and measure performance, analyze data, and identify improvements.
• Stay up-to-date on marketing trends and technologies.
• Develop and maintain the company’s brand identity and messaging.
• Oversee development of marketing collateral (website, brochures, social content).
• Support sales with lead generation and marketing automation initiatives.
• Lead inbound initiatives like webinars, podcasts and newsletters.

Conocimientos

Campaigns

Digital marketing

Analytics

Leadership

Teamwork

Budget management

Marketing automation

Educación

Bachelor's degree in Marketing

MBA preferred

Herramientas

Marketing automation tools

Descripción del empleo

• Develop and implement a data-driven marketing strategy aligned with the company's overall business objectives.
• Lead the creation and execution of marketing campaigns across various channels (digital, social media, content marketing, PR, etc.).
• Manage the marketing budget and ensure efficient spending across all marketing initiatives.
• Build and manage a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Develop and maintain strong relationships with key media partners and influencers.
• Track and measure marketing performance, analyze data, and identify areas for improvement.
• Stay up-to-date on the latest marketing trends and technologies.
• Develop and maintain the company's brand identity and messaging.
• Manage and oversee the development of marketing collateral (website, brochures, social media content, etc.).
• Support the sales team with lead generation and marketing automation initiatives.
• Handling all the inbound efforts and leading initiatives like webinar, podcasts and newsletter

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, etc.).
• Excellent analytical and problem-solving skills.
• Strong communication, interpersonal, and leadership skills.
• Ability to work independently and as part of a team.
• Experience with marketing automation tools is a plus.
• Experience managing a marketing budget is a plus.

Information Security & ISO 27001 Compliance

Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.