Marketing Executive

SayaCare; Dadri; On-site; INR 300,000 - 540,000; Full time

Job summary

SayaCare is seeking a Marketing Executive to help build our brand and reach more customers in India. You will understand customer needs, plan brand activities, engage with customers, and explore new ways to grow SayaCare’s reach.

The role covers consumer research, offline marketing, brand campaigns, customer engagement, partnerships, PR, and distribution. We value an extroverted, empathetic, creative, and proactive approach.

Qualifications

• 1–2 years in Marketing, Brand Marketing, Consumer Marketing, or a related field.
• Bachelor’s degree in any discipline. Marketing or Business is preferred.
• Strong analytical skills to understand consumer research.
• Excellent communication and relationship-building skills.
• Good copywriting and ability to communicate a clear brand message.
• Ability to take an idea from planning to execution.

Responsibilities

• Conduct consumer research to understand our users, their needs, behaviour, and where we can reach them.
• Build user personas and map customer journeys to identify opportunities to improve awareness, engagement, and conversion.
• Plan, execute, and analyse offline brand activities and campaigns.
• Engage with customers through WhatsApp and other channels to build awareness and trust.
• Explore new distribution and partnership channels to increase SayaCare’s reach.
• Plan and execute brand campaigns for awareness and customer nurturing.
• Work with PR agencies, media houses, vendors, and other external partners to build SayaCare’s presence.
• Build and maintain strong relationships with external vendors and marketing partners.

Skills

Consumer research

Brand marketing

Communication

Copywriting

Design sense

Relationship building

Analytical skills

Planning & execution

WhatsApp marketing

Education

Bachelor's degree

Job description

1–2 years in Marketing, Brand Marketing, Consumer Marketing, or a related field.

Qualifications

Bachelor’s degree in any discipline. Marketing or Business is preferred.

About the Role

We are looking for a creative, curious, and people-oriented Marketing Executive to help build SayaCare’s brand and reach more customers. You will understand customer needs and behaviour, plan brand activities, engage with customers, and explore new ways to grow SayaCare’s reach. The role involves consumer research, offline marketing, brand campaigns, customer engagement, partnerships, PR, and distribution.

Key Responsibilities

• Conduct consumer research to understand our users, their needs, behaviour, and where we can reach them.
• Build user personas and map customer journeys to identify opportunities to improve awareness, engagement, and conversion.
• Plan, execute, and analyse offline brand activities and campaigns.
• Engage with customers through WhatsApp and other channels to build awareness and trust.
• Explore new distribution and partnership channels to increase SayaCare’s reach.
• Plan and execute brand campaigns for awareness and customer nurturing.
• Work with PR agencies, media houses, vendors, and other external partners to build SayaCare’s presence.
• Build and maintain strong relationships with external vendors and marketing partners.
• Understanding of human behaviour and how it can be applied to marketing.
• Strong analytical skills and ability to understand consumer research.
• Excellent communication and relationship-building skills.
• Good copywriting skills and ability to communicate a clear brand message.
• Good design sense and ability to guide marketing materials.
• Comfortable interacting with customers and external partners.
• Ability to take an idea from planning to execution.

Success Metrics / KPIs

• Increased brand visibility across relevant channels.
• Increase in organic searches for SayaCare.
• Growth in customer engagement through marketing activities.
• Successful execution of offline campaigns and brand initiatives.

What We’re Looking For

We are looking for someone who is extroverted, empathetic, creative, and proactive. You should enjoy talking to people, be curious about customer behaviour, take ownership of your work, and be comfortable getting things done. You should also be open to feedback, willing to learn, and able to move between research, planning, communication, and execution.

About the Company

SayaCare is a fast-growing e-health company committed to making healthcare simple, affordable, and accessible across India. We combine technology, healthcare, and customer understanding to build products and services that make it easier for people to take care of their health. At SayaCare, we value ownership, curiosity, teamwork, and continuous learning.