Marketing Executive

Apollo Health and Lifestyle (AHLL); Chengalpattu; On-site; INR 250,000 - 350,000; Full time

Job summary

Apollo Clinic in Chennai is seeking a Marketing Executive / Field Marketing Specialist to drive brand awareness and patient footfall through roadshows and health camps. The role is full-time and welcomes freshers, with opportunities to engage with communities, corporate partners, and residents in the clinic catchment area.

Ideal candidates are energetic with strong Tamil and English communication skills, comfortable spending most of the day in the field, and coordinating activities with RWAs and

Qualifications

• Freshers welcome to apply; prior field marketing or direct sales is a bonus.
• Undergraduates or final-year postgraduates are encouraged to apply.
• Excellent communication and interpersonal skills in Tamil and English.

Responsibilities

• Plan and execute local roadshows, canopy activations and health camps to drive brand awareness.
• Coordinate with RWAs and corporate HRs to organize on-site health check-up camps.
• Distribute materials, engage with the public, and capture leads for bookings.
• Collaborate with clinic operations and report daily field activities and outcomes.

Skills

Fluent Tamil

Fluent English

Education

Undergraduate or PG final-year student

Job description

Job Title: Marketing Executive / Field Marketing Specialist

Company: Apollo Clinic (Apollo Health and Lifestyle Limited)

Location: Chennai

Employment Type: Full-time / Fresher Opportunity

About the Role: We are looking for an energetic and results-driven Field Marketing Specialist to join our Apollo Clinic team in Chennai. The ideal candidate will be the face of our brand in the local community, responsible for planning and executing on-ground marketing initiatives, roadshows, and health camps to drive brand awareness and patient footfall.

Key Responsibilities: * Event & Roadshow Execution: Plan, organize, and execute local roadshows, canopy activations, and awareness drives in residential societies, corporate parks, and high-footfall public areas.

• Health Camp Coordination: Partner with RWA (Resident Welfare Associations) and corporate HRs to organize on-site health check-up camps.
• Local Area Marketing (LAM): Distribute promotional materials, flyers, and brochures to targeted demographics within the clinic's catchment area.
• Lead Generation: Engage directly with the public to explain clinic services, capture leads, and encourage clinic visits or appointment bookings.
• Cross-functional Collaboration: Work closely with the clinic operations and medical teams to ensure seamless execution of all on-ground events.
• Reporting: Track daily field activities, monitor lead conversions, and report on the effectiveness of different marketing campaigns.

Requirements: * Experience: Freshers are absolutely welcome to apply! (Prior experience in field marketing, BTL activities, or direct sales is a bonus, but not mandatory).

• Education: Undergraduates (UG) and PG final-year students looking to kickstart their careers are highly encouraged to apply.
• Excellent communication and interpersonal skills, with fluency in Tamil and English.
• High energy levels, a go-getter attitude, and comfort with spending the majority of the workday in the field.
• Strong organizational skills and the ability to confidently engage with the public.

Deepan R Regional HR Manager

Apollo Health and Lifestyle Limited