Marketing Executive

DrillBit Softtech India Pvt Ltd; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

DrillBit Softtech India Pvt Ltd, based in Bengaluru, is seeking a marketing professional to drive B2C and B2B campaigns. The role involves planning and executing marketing strategies to enhance brand visibility and customer engagement.

The ideal candidate should have a Bachelor's degree in Marketing or MBA, plus 2-3 years of relevant marketing experience. Key responsibilities also include managing offline events, market research, and performance analytics.

Qualifications

• 2-3 years of experience in B2C & B2B marketing.
• Excellent communication and interpersonal skills.
• Analytical mindset with ability to interpret marketing data.
• Creative thinking and problem-solving ability.
• Experience in campaign budgeting and ROI tracking.

Responsibilities

• Plan and execute B2C marketing campaigns to promote products/services.
• Develop strategies to increase brand visibility and customer engagement.
• Manage offline marketing activities including conferences, events, collaborations, advertising.
• Conduct market research and competitor analysis.
• Monitor campaign performance and prepare performance reports.

Skills

Marketing

B2B Marketing

B2C Marketing

Campaign Management

Brand Promotion

Lead Generation

Email Marketing

Offline Marketing

Advertising

Event Management

ROI Tracking

Education

Bachelor's degree in Marketing

Master's in Business Administration

Tools

MS Office

Marketing automation tools

Job description

About the company

DrillBit SofTech India Private Limited is established in Bangalore, India in the year 2016, with an inspiration of Make in India initiative. DrillBit has recognized by Startup India, Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India.

DrillBit is trusted by 2500+ academic Institutions and users across 20 countries including India, Philippines, Nigeria, Kenya, Uganda, Ghana, Indonesia, Colombia, Bangladesh, Bhutan, UAE, Sri Lanka, and Nepal.

Key Responsibilities

• Plan and execute B2C marketing campaigns to promote products/services.
• Develop strategies to increase brand visibility and customer engagement.
• Manage offline marketing activities including conferences, events, collaborations, advertising, newspapers, email marketing, and paid campaigns.
• Coordinate with design and content teams for marketing materials.
• Conduct market research and competitor analysis.
• Monitor campaign performance and prepare performance reports.
• Organize promotional events, activations, and customer engagement activities.
• Collaborate with sales teams to drive lead generation and conversions.
• Maintain relationships with external agencies and vendors.

Skills & Qualifications

• Bachelor’s degree in Marketing or Master’s in Business Administration, or related field.
• 2–3 years of experience in B2C & B2B marketing.
• Excellent communication and interpersonal skills.
• Analytical mindset with ability to interpret marketing data.
• Creative thinking and problem-solving ability.
• Proficiency in MS Office and marketing automation tools.
• Experience with Offline marketing like Conferences, Events, Newspaper, Advertising, Magazines, and Promotions.
• Good communication and presentation skills.
• Experience in campaign budgeting and ROI tracking.

Core Skills

• Marketing
• B2B Marketing
• B2C Marketing
• Campaign Management
• Brand Promotion
• Lead Generation
• Email Marketing
• Offline Marketing
• Advertising
• Event Management
• ROI Tracking