Marketing Executive

NetSysCon Consulting; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

NetSysCon Consulting is seeking a Marketing Manager to plan and execute end-to-end stall management for industry trade shows, consumer expos, and exhibitions in Bengaluru. You will conceptualize and deploy high-impact BTL activations to drive direct consumer trials and craft compelling offline collateral.

You will source and negotiate with vendors, manage budgets, and ensure flawless execution while aligning with digital campaigns.

Qualifications

• 3–7 years of experience in ATL/BTL marketing in D2C or agency setting.
• Strong offline marketing background with stall/trade show experience.
• Proven ability to manage stalls and on-ground activations end-to-end.

Responsibilities

• Plan, design, and execute end-to-end stall management for trade shows and exhibitions.
• Conceptualize and deploy high-impact BTL activations to drive consumer trials.
• Source, negotiate with vendors, and ensure on-budget flawless execution.
• Execute ATL media plans to build mass brand awareness.
• Translate product USPs into offline collateral and product narratives.
• Track ROI and engagement across all offline campaigns.

Skills

Vendor negotiation

Project management

Budget allocation

Copywriting oversight

Communication

Presentation skills

Stall management

Job description

We are seeking a Marketing Manager for a Funded Sustainable Packaging Startup.

Job Profile:

Plan, design, and execute end-to-end stall management for industry trade shows, consumer expos, and exhibitions.

Conceptualize and deploy high-impact BTL activations (pop-ups, sampling drives, kiosks, mall activations) to drive direct consumer trials.

Source, negotiate, and collaborate with vendors to ensure flawless execution within budget.

Execute Above-The-Line (ATL) media plans to build mass brand awareness.

Work with creative teams and agencies to translate core product USPs into compelling offline visual and textual collateral.

Build engaging product narratives and marketing kits that resonate with the target audience at every consumer touchpoint.

Ensure offline ATL/BTL campaigns align seamlessly with ongoing digital, performance, and social media campaigns for a unified brand experience.

Track lead generation, engagement rates, and overall ROI across all offline events and campaigns.

3–7 years of experience in ATL/BTL Marketing

Experience working with a D2C brand or in an Advertising / Event Agency handling 360-degree clients.

D2C experience required.

Must have strong offline marketing experience

Proven track record of personally managing stalls, trade show booths, and on-ground activations from concept to completion.

Excellent project management, vendor negotiation, creative copywriting oversight, and budget allocation skills.

Highly proactive, detailed-oriented, and comfortable with occasional travel for trade shows and multi-city activations.

Excellent communication and presentation skills.