Marketing Event Coordinator

Kkbc Corporation; India; Remote; INR 600,000 - 900,000; Full time

Job summary

KKBC is seeking a Marketing Event Coordinator to plan, execute, and optimize global events, boosting brand visibility and lead generation across APAC, EMEA, and North America. This role requires hands-on management of end-to-end event programs, from strategy to on-site and virtual execution.

You'll collaborate with marketing, sales, content, and vendors, manage budgets, timelines, and KPIs, and ensure brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• 5+ years demonstrable experience in marketing event coordination with global/international focus.
• Proven track record planning and executing large-scale conferences, trade shows, and virtual summits.
• Strong understanding of cultural sensitivities and business etiquette across regions (APAC, EMEA, North America).
• Excellent project management and ability to handle multiple projects with tight deadlines.

Responsibilities

• Define global event objectives, audiences, and KPIs with marketing/sales teams.
• Develop event strategies and timelines for conferences, webinars, workshops, and virtual summits.
• Research global events and opportunities aligned with KKBC's goals.
• Oversee end-to-end event execution, budgets, assets, and on-site/virtual operations.
• Collaborate on event marketing plans to drive registrations and lead generation.

Skills

Event coordination

Global events

Project management

Stakeholder management

Vendor management

Communication

Education

Bachelor's degree in Marketing/Communications/Event Management

Tools

Cvent

Eventbrite

Zoom Events

Hopin

HubSpot

Salesforce

Job description

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities. As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

We are seeking a highly motivated and experienced Marketing Event Coordinator with a proven track record of successfully planning, executing, and optimizing marketing events on a global scale. This role is crucial for enhancing KKBC’s brand visibility, generating leads, and fostering strong relationships with clients and partners across various international markets.

Key Responsibilities:

• Collaborate with the marketing and sales operations team to define global event objectives, target audiences, and key performance indicators (KPIs).
• Develop comprehensive event strategies and timelines for a variety of events, including industry conferences, trade shows, webinars, workshops, client appreciation events, and internal company gatherings.
• Research and identify relevant global events and opportunities that align with KKBC’s strategic goals and target markets.
• Conduct feasibility studies for international locations, considering logistical, cultural, and regulatory factors.

End-to-End Event Execution:

• Oversee the development and production of event collateral, presentations, signage, and promotional materials, ensuring brand consistency across all touchpoints.
• Coordinate with internal teams to ensure the timely delivery of all event-related assets.
• Manage event budgets, track expenses, and ensure cost-effective solutions without compromising quality.
• Lead on-site and virtual event management, ensuring smooth operations and a positive experience for attendees.
• Proactively identify and resolve any issues or challenges that may arise during the planning or execution phases.

Marketing & Promotion:

• Develop and execute event marketing plans to drive registrations and attendance, utilizing various channels such as email marketing, social media, PR, and digital advertising.
• Collaborate with the content team to create compelling event-related content, including landing pages, email campaigns, social media posts, and blog articles.
• Implement strategies to maximize lead generation and attendee engagement before, during, and after events.

Stakeholder Management & Communication:

• Cultivate strong relationships with external vendors, partners, and industry associations globally.
• Act as the primary point of contact for all event-related inquiries, internally and externally.
• Provide regular updates to stakeholders on event progress, performance, and outcomes.

Post-Event Analysis & Reporting:

• Conduct thorough post-event evaluations, gathering feedback from attendees and internal teams.
• Analyze event performance against defined KPIs, including lead generation, ROI, and brand sentiment.
• Prepare comprehensive post-event reports with insights, recommendations, and best practices for future events.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• 5+ years of demonstrable experience in marketing event coordination with a significant focus on global or international events.
• Proven track record of successfully planning and executing a variety of events, including large-scale conferences, trade shows, and virtual summits.
• Strong understanding of cultural sensitivities and business etiquette across different regions (e.g., APAC, EMEA, North America).
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in event management software (e.g., Cvent, Eventbrite, Zoom Events, Hopin) and CRM systems (e.g., HubSpot, Salesforce).
• Exceptional communication, negotiation, and interpersonal skills.
• Highly organized, detail-oriented, and proactive with a strong problem-solving ability.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Fluency in English; proficiency in additional languages is a significant plus.
• Experience working in a digital marketing or advertising agency.
• Experience with virtual event platforms and technologies.

Why Join KKBC?

• Be part of a rapidly growing and innovative digital marketing agency with a global footprint.
• Work on exciting and diverse projects with leading brands.
• Collaborate with a talented and passionate team.
• Opportunities for professional growth and development.
• Dynamic and supportive work culture.

Why KKBC

Discover why KKBC is the right choice for your career. We are committed to fostering a dynamic and inclusive environment where innovation thrives and every team member can make a significant impact.

Unlock your potential by discovering our hiring process. We aim to make it transparent and supportive, ensuring you can showcase your best self.

Learn our story and explore who we are and what we stand for. Get to know more about KKBC's mission, vision, and values, and what makes us unique.