Marketing Data Scientist

HP; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

HP's Advanced Analytics group in Bengaluru seeks a data scientist to apply advanced data science skills to marketing analytics problems. Strong R and Python expertise with 3+ years experience is required. Experience in multi-touch attribution and marketing mix modeling, from model development to optimization, is desired.

Knowledge of Shiny, Flask or React and cloud-based data science platforms is a plus. The role involves building models, contributing to project architecture, and presenting

Qualifications

• Requires Bachelor's or Master's degree in Mathematics, Economics, Computer Science or equivalent.

Responsibilities

• Builds statistical models to evaluate marketing impact for HP.
• Develops and optimizes marketing analytics solutions.
• Keeps up-to-date with technology trends and communicates progress to team.
• Collaborates with project team and presents to senior leadership.

Skills

R

Python

Data manipulation

Visualization

Statistical modeling

Education

Bachelor's or Master's in Mathematics, Economics, Computer Science

Tools

Shiny

Flask

React

Streamlit

Job description

Description

Working within the Advanced Analytics group at HP, you will apply your advanced data science skills to solve a variety of problems in marketing analytics. The successful candidate will have strong technical skills including R and Python, with at least 3 years of experience. We are looking for someone with experience in multi-touch attribution and marketing mix modeling, from model development to optimization. The ideal candidate will help with our project architecture, including the development of applications using frameworks such as Shiny, Flask or React. The new colleague will contribute to the development of innovative solutions, lead complex projects and be comfortable presenting to senior leadership.

Description

Working within the Advanced Analytics group at HP, you will apply your advanced data science skills to solve a variety of problems in marketing analytics. The successful candidate will have strong technical skills including R and Python, with at least 3 years of experience. We are looking for someone with experience in multi-touch attribution and marketing mix modeling, from model development to optimization. The ideal candidate will help with our project architecture, including the development of applications using frameworks such as Shiny, Flask or React. The new colleague will contribute to the development of innovative solutions, lead complex projects and be comfortable presenting to senior leadership.

What You Will Be Doing

• Works with project team to understand problem statements, initiatives, and direction.
• Builds statistical models to evaluate the impact of marketing activities for HP.
• Stays up to date with technology and trend shifts.
• Collaborates and communicates with project team regarding project progress and proactively identifies solutions to issues.

What We Are Looking For

• Bachelor's or Master's degree in Mathematics, Economics, Computer Science, or equivalent.
• Typically 3-5 years of experience – it may include also graduate or postgraduate research.
• Experience with R and Python for data manipulation, visualization and statistical model development.
• Familiarity with data science web application frameworks such as Shiny, Streamlit and/or React.
• Effective utilization of distributed cloud-computing data science platforms.
• Ability to create compelling stories with data to describe and communicate data insights.
• Excellent written and verbal communication skills; mastery in English and local language.

Scope & Impact

• Collaborates with project team and lead Data Scientists.
• Typically partners with high-level Individual Contributors and Managers.
• Supports projects requiring data engineering solutions expertise.

Job

Data & Information Technology

Schedule

Full time

Shift

No shift premium (India)

Relocation

Yes

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal”