Marketing Data Scientist

Hewlett Packard Enterprise; India; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HP in India is seeking a Marketing Data Scientist to apply advanced data science to marketing analytics problems, including multi-touch attribution and marketing mix modeling. You will develop applications using Shiny, Streamlit or React and lead complex projects, communicating insights to senior leadership.

The role requires 3+ years of experience, strong technical skills in R and Python, and the ability to present to senior leadership.

Qualifications

• 3-5 years of experience in data science or analytics.
• Strong experience with R and Python for data manipulation, viz, and model development.
• Familiarity with Shiny, Streamlit and/or React web apps.
• Ability to present findings to senior leadership.

Responsibilities

• Build statistical models to evaluate marketing impact for HP.
• Work with project team to understand problem statements and direction.
• Stay up to date with technology and trend shifts.
• Collaborate and communicate project progress and propose solutions.

Skills

R

Python

Marketing mix modeling

Multi-touch attribution

Shiny

Streamlit

React

Data visualization

Data storytelling

English communication

Education

Bachelor's or Master's in Mathematics/Economics/CS

Tools

Shiny

Streamlit

React

Job description

Marketing Data Scientist Description – Working within the Advanced Analytics group at HP, you will apply your advanced data science skills to solve a variety of problems in marketing analytics.

The successful candidate will have strong technical skills including R and Python, with at least 3 years of experience. We are looking for someone with experience in multi-touch attribution and marketing mix modeling, from model development to optimization.

The ideal candidate will help with our project architecture, including the development of applications using frameworks such as Shiny, Flask or React. The new colleague will contribute to the development of innovative solutions, lead complex projects and be comfortable presenting to senior leadership.

What you will be doing:

• Works with project team to understand problem statements, initiatives, and direction.
• Builds statistical models to evaluate the impact of marketing activities for HP.
• Stays up to date with technology and trend shifts.
• Collaborates and communicates with project team regarding project progress and proactively identifies solutions to issues.

What we are looking for:

• Bachelor's or Master's degree in Mathematics, Economics, Computer Science, or equivalent.
• Typically 3-5 years of experience – it may include also graduate or postgraduate research.
• Experience with R and Python for data manipulation, visualization and statistical model development.
• Familiarity with data science web application frameworks such as Shiny, Streamlit and/or React.
• Effective utilization of distributed cloud-computing data science platforms.
• Ability to create compelling stories with data to describe and communicate data insights.
• Excellent written and verbal communication skills; mastery in English and local language.

Scope & impact: Collaborates with project team and lead Data Scientists. Typically partners with high-level Individual Contributors and Managers. Supports projects requiring data engineering solutions expertise.

Job - Data & Information Technology Schedule - Full time Shift - No shift premium (India) Travel - Relocation - Yes

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