Marketing - Creative Head

Adityaram Properties; Chennai District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Adityaram Properties in Chennai is seeking a dynamic head of creative to lead brand communication for real estate projects across all channels. You will guide the creative team, shape strategy, and drive campaigns from concept to production.

The role requires expertise in branding, advertising, typography, and integrated campaigns, with strong leadership and the ability to manage multiple projects under tight deadlines. Collaboration with Marketing and Sales is essential.

Qualifications

• Strong creative thinking and conceptualisation
• Excellent knowledge of branding, advertising, typography, layout, visual communication, and campaign development
• Strong understanding of real estate marketing and consumer communication
• Proficiency in Adobe Creative Suite and other relevant creative tools
• Good understanding of digital, social media, video, motion graphics, print, and OOH communication
• Excellent presentation, communication, and leadership skills
• Ability to manage multiple projects under tight deadlines
• Strong attention to detail and quality
• Ability to guide and motivate a creative team

Responsibilities

• Lead and manage the creative and design team, ensuring effective work allocation and timely delivery.
• Develop the creative strategy, concepts, themes, and visual direction for real estate projects and corporate branding.
• Handle creative requirements across digital, social media, ATL, BTL, OOH, print, hoardings, brochures, events, exhibitions, and site branding.
• Work closely with Marketing, Sales, Digital, ATL & BTL teams to understand campaign objectives and convert them into strong creative communication.
• Develop creative concepts for project launches, offers, campaigns, festivals, activations, and promotional activities.
• Review and approve all creative outputs before release to ensure quality, consistency, accuracy, and brand alignment.
• Ensure all communication follows RERA guidelines, brand guidelines, and applicable advertising regulations.
• Coordinate with external creative agencies, production houses, photographers, videographers, printers, and other vendors.
• Manage multiple projects and ensure creatives are delivered within agreed timelines.
• Analyse competitor communication and market trends to identify new creative ideas and innovative marketing formats.
• Maintain and strengthen the company's brand identity and creative standards across all projects.
• Mentor the creative team and improve their creative quality, productivity, and execution capabilities.
• Participate in campaign brainstorming, presentations, and marketing strategy discussions.
• Take ownership of the complete creative process from brief → concept → design → approval → production → execution

Skills

Creative leadership

Team management

Branding strategy

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

Job Description:

To lead the creative function and develop impactful, innovative, and brand-consistent communication across all marketing channels, with a strong focus on real estate projects, campaigns, ATL, BTL, digital, and on-ground branding.

Key Responsibilities

• Lead and manage thecreative and design team, ensuring effective work allocation and timely delivery.
  
• Develop thecreative strategy, concepts, themes, and visual directionfor real estate projects and corporate branding.
  
• Handle creative requirements acrossdigital, social media, ATL, BTL, OOH, print, hoardings, brochures, events, exhibitions, and site branding.
  
• Work closely withMarketing, Sales, Digital, ATL & BTL teamsto understand campaign objectives and convert them into strong creative communication.
  
• Develop creative concepts forproject launches, offers, campaigns, festivals, activations, and promotional activities.
  
• Review and approve all creative outputs before release to ensurequality, consistency, accuracy, and brand alignment.
  
• Ensure all communication followsRERA guidelines, brand guidelines, and applicable advertising regulations.
  
• Coordinate with external creative agencies, production houses, photographers, videographers, printers, and other vendors.
  
• Manage multiple projects and ensure creatives are delivered within agreed timelines.
  
• Analyse competitor communication and market trends to identifynew creative ideas and innovative marketing formats.
  
• Maintain and strengthen the companysbrand identity and creative standardsacross all projects.
  
• Mentor the creative team and improve their creative quality, productivity, and execution capabilities.
  
• Participate in campaign brainstorming, presentations, and marketing strategy discussions.
  
• Take ownership of the complete creative process frombrief → concept → design → approval → production → execution.
  

Preferred Experience

• Experience inreal estate, advertising agency, or large-scale brand marketing.
  
• Proven experience in handlingend-to-end campaign development and project branding.
  
• Experience managing an in-house creative team and external agencies.
  

Requirements

Key Skills

• Strong creative thinking and conceptualisation skills.
  
• Excellent knowledge ofbranding, advertising, typography, layout, visual communication, and campaign development.
  
• Strong understanding ofreal estate marketing and consumer communication.
  
• Proficiency in Adobe Creative Suite and other relevant creative tools.
  
• Good understanding ofdigital, social media, video, motion graphics, print, and OOH communication.
  
• Excellent presentation, communication, and leadership skills.
  
• Ability to manage multiple projects under tight deadlines.
  
• Strong attention to detail and quality.
  
• Ability to guide and motivate a creative team.
  

Key Performance Indicators (KPIs)

• Quality and effectiveness of creative campaigns
  
• Timely delivery of creative requirements
  
• Brand consistency across all communication
  
• Creative innovation and campaign impact
  
• Team productivity and performance
  
• Reduction of creative errors and rework
  
• Stakeholder satisfaction
  
• Compliance with RERA and brand guidelines